Global Certificate in Google Ads for Business Growth

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The Global Certificate in Google Ads for Business Growth is a comprehensive course designed to empower learners with the skills needed to excel in digital marketing. This certificate course focuses on Google Ads, a critical tool in driving online success for businesses.

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By learning from industry experts, you will gain a deep understanding of Google Ads and how to use it to increase brand visibility, drive website traffic, and generate leads. In today's digital age, the demand for Google Ads specialists is high, and this course is an excellent way to gain a competitive edge in the job market. By earning this certification, you will demonstrate your proficiency in Google Ads and your commitment to staying up-to-date with the latest industry trends. This course equips learners with essential skills for career advancement and provides them with the tools they need to succeed in digital marketing.

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โ€ข Unit 1: Introduction to Google Ads
โ€ข Unit 2: Setting up a Google Ads Account
โ€ข Unit 3: Keyword Research and Selection
โ€ข Unit 4: Creating Effective Google Ads
โ€ข Unit 5: Ad Extensions and Their Benefits
โ€ข Unit 6: Google Ads Bidding Strategies
โ€ข Unit 7: Tracking and Measuring Google Ads Performance
โ€ข Unit 8: Optimizing Google Ads Campaigns
โ€ข Unit 9: Google Ads for E-commerce
โ€ข Unit 10: Advanced Google Ads Features and Best Practices

่Œไธš้“่ทฏ

In today's digital world, businesses are increasingly focusing on online advertising for growth. Google Ads is a powerful platform for achieving this goal. With the rise of Google Ads usage, there is a growing demand for professionals skilled in these tools. Here's a glimpse of some popular job roles related to Google Ads and their market trends in the UK. The Digital Marketing Specialist (Google Ads) role is prominent, with a 55% share in the market owing to their expertise in managing search engine marketing (SEM) campaigns, display and video advertising, and social media advertising. A PPC Manager typically handles pay-per-click (PPC) campaigns and contributes to 25% of the market. Moreover, businesses look for dedicated consultants to optimize their Google Ads performance. The Google Ads Consultant role holds 15% of the market share, while the SEM Analyst position, which includes analyzing search engine data and optimizing ad campaigns, accounts for 5%. These roles and their respective shares paint a clear picture of the ever-evolving Google Ads market in the UK, highlighting the growing need for professionals to acquire Google Ads skills for business growth. By learning and mastering Google Ads, professionals can seize these opportunities, adapt to industry demands, and unlock better career prospects.

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GLOBAL CERTIFICATE IN GOOGLE ADS FOR BUSINESS GROWTH
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ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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