Global Certificate in Google Ads for Business Growth

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The Global Certificate in Google Ads for Business Growth is a comprehensive course designed to empower learners with the skills needed to excel in digital marketing. This certificate course focuses on Google Ads, a critical tool in driving online success for businesses.

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About this course

By learning from industry experts, you will gain a deep understanding of Google Ads and how to use it to increase brand visibility, drive website traffic, and generate leads. In today's digital age, the demand for Google Ads specialists is high, and this course is an excellent way to gain a competitive edge in the job market. By earning this certification, you will demonstrate your proficiency in Google Ads and your commitment to staying up-to-date with the latest industry trends. This course equips learners with essential skills for career advancement and provides them with the tools they need to succeed in digital marketing.

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Course Details

Unit 1: Introduction to Google Ads
Unit 2: Setting up a Google Ads Account
Unit 3: Keyword Research and Selection
Unit 4: Creating Effective Google Ads
Unit 5: Ad Extensions and Their Benefits
Unit 6: Google Ads Bidding Strategies
Unit 7: Tracking and Measuring Google Ads Performance
Unit 8: Optimizing Google Ads Campaigns
Unit 9: Google Ads for E-commerce
Unit 10: Advanced Google Ads Features and Best Practices

Career Path

In today's digital world, businesses are increasingly focusing on online advertising for growth. Google Ads is a powerful platform for achieving this goal. With the rise of Google Ads usage, there is a growing demand for professionals skilled in these tools. Here's a glimpse of some popular job roles related to Google Ads and their market trends in the UK. The Digital Marketing Specialist (Google Ads) role is prominent, with a 55% share in the market owing to their expertise in managing search engine marketing (SEM) campaigns, display and video advertising, and social media advertising. A PPC Manager typically handles pay-per-click (PPC) campaigns and contributes to 25% of the market. Moreover, businesses look for dedicated consultants to optimize their Google Ads performance. The Google Ads Consultant role holds 15% of the market share, while the SEM Analyst position, which includes analyzing search engine data and optimizing ad campaigns, accounts for 5%. These roles and their respective shares paint a clear picture of the ever-evolving Google Ads market in the UK, highlighting the growing need for professionals to acquire Google Ads skills for business growth. By learning and mastering Google Ads, professionals can seize these opportunities, adapt to industry demands, and unlock better career prospects.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
GLOBAL CERTIFICATE IN GOOGLE ADS FOR BUSINESS GROWTH
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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