Executive Development Programme Customer Insights for Strategic Decisions
-- ViewingNowThe Executive Development Programme in Customer Insights for Strategic Decisions is a certificate course designed to empower professionals with the essential skills to drive data-driven decision-making in their organizations. This programme emphasizes the importance of customer insights in formulating effective business strategies and fostering growth.
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โข Customer Understanding and Segmentation: This unit will cover the importance of understanding customer needs, behaviors, and motivations. It will also delve into various segmentation strategies to help organizations better target their customer groups.
โข Customer Data and Analytics: This unit will focus on the collection, management, and analysis of customer data. Participants will learn how to use data to inform strategic decisions and improve customer experiences.
โข Customer Experience Management: This unit will cover best practices for managing the customer experience, including the role of design thinking, user experience (UX) principles, and service blueprinting.
โข Voice of the Customer (VoC) Programs: This unit will teach participants how to set up and manage VoC programs, which involve collecting and analyzing customer feedback to inform product development and marketing strategies.
โข Customer Lifetime Value (CLV) and Loyalty Programs: This unit will cover the concept of CLV and how to use it to make informed business decisions. It will also explore various loyalty program strategies to retain and engage customers.
โข Marketing Analytics and Customer Insights: This unit will focus on using marketing analytics to gain insights into customer behavior, preferences, and trends. Participants will learn how to use these insights to inform marketing strategies and improve campaign performance.
โข Digital Marketing and Customer Insights: This unit will cover the role of digital marketing in customer insights, including the use of social media, mobile analytics, and web analytics to gain insights into customer behavior and preferences.
โข Data Privacy and Security in Customer Insights: This unit will teach participants how to ensure data privacy and security in customer insights practices. It will cover best practices for managing customer data, including compliance with data protection regulations and ethical considerations.
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