Certificate in Facebook Ads Analytics Fundamentals

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The Certificate in Facebook Ads Analytics Fundamentals is a comprehensive course designed to help learners master the art of Facebook Ads analytics. This course highlights the importance of data-driven decision making in social media marketing, making it essential for modern marketers.

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With the ever-growing demand for digital marketing professionals, this course equips learners with in-demand skills. According to Business Insider, digital marketing spend is projected to reach $146 billion by 2023 in the US alone. This surge in digital marketing budgets necessitates a workforce well-versed in Facebook Ads analytics. Throughout the course, learners gain insights into Facebook's ad platform, how to interpret analytics, and optimize ad campaigns for maximum ROI. These skills are critical for career advancement in various industries, from e-commerce and tech to finance and healthcare. By the end of the course, learners will be able to demonstrate proficiency in Facebook Ads analytics, making them attractive candidates for potential employers seeking digital marketing specialists.

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โ€ข Unit 1: Introduction to Facebook Ads Analytics
โ€ข Unit 2: Setting up Facebook Ads Manager
โ€ข Unit 3: Creating and Managing Facebook Ad Campaigns
โ€ข Unit 4: Understanding Facebook Ad Metrics
โ€ข Unit 5: Analyzing Facebook Ad Performance
โ€ข Unit 6: Optimizing Facebook Ads for Better Performance
โ€ข Unit 7: Introduction to Facebook Pixel and its Installation
โ€ข Unit 8: Tracking Facebook Ad Conversions and ROAS
โ€ข Unit 9: Creating Custom Audiences and Lookalike Audiences
โ€ข Unit 10: Best Practices for Facebook Ads Analytics

่Œไธš้“่ทฏ

The **Certificate in Facebook Ads Analytics Fundamentals** is a valuable asset for professionals looking to enhance their digital marketing skills. With the increasing demand for skilled professionals in this domain, it is essential to understand the various roles and their respective market trends. A **Digital Marketing Specialist** with a focus on Facebook Ads Analytics can expect a salary range between ยฃ25,000 and ยฃ40,000. This role primarily involves creating and optimizing ad campaigns while measuring and analyzing their performance. A **PPC Specialist**, specializing in Facebook Ads, typically earns between ยฃ28,000 and ยฃ45,000. Their primary responsibilities include managing paid ad campaigns, analyzing performance data, and optimizing ad spend. The **Social Media Manager** role, which incorporates Facebook Ads Analytics expertise, can expect a salary range of ยฃ24,000 to ยฃ38,000. This role involves managing social media platforms, creating content strategies, and analyzing social media performance. Lastly, a **Content Marketing Specialist** with Facebook Ads Analytics skills earns between ยฃ24,000 and ยฃ38,000. This role focuses on creating engaging content, managing content distribution, and analyzing content performance. With the 3D Pie chart showcasing the job market trends, it's evident that the demand for Facebook Ads Analytics skills is high across these roles. The Certificate in Facebook Ads Analytics Fundamentals can help you excel in this field and secure a lucrative career.

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CERTIFICATE IN FACEBOOK ADS ANALYTICS FUNDAMENTALS
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London School of International Business (LSIB)
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05 May 2025
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