Certificate in Facebook Ads Analytics Fundamentals

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The Certificate in Facebook Ads Analytics Fundamentals is a comprehensive course designed to help learners master the art of Facebook Ads analytics. This course highlights the importance of data-driven decision making in social media marketing, making it essential for modern marketers.

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About this course

With the ever-growing demand for digital marketing professionals, this course equips learners with in-demand skills. According to Business Insider, digital marketing spend is projected to reach $146 billion by 2023 in the US alone. This surge in digital marketing budgets necessitates a workforce well-versed in Facebook Ads analytics. Throughout the course, learners gain insights into Facebook's ad platform, how to interpret analytics, and optimize ad campaigns for maximum ROI. These skills are critical for career advancement in various industries, from e-commerce and tech to finance and healthcare. By the end of the course, learners will be able to demonstrate proficiency in Facebook Ads analytics, making them attractive candidates for potential employers seeking digital marketing specialists.

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Course Details

Unit 1: Introduction to Facebook Ads Analytics
Unit 2: Setting up Facebook Ads Manager
Unit 3: Creating and Managing Facebook Ad Campaigns
Unit 4: Understanding Facebook Ad Metrics
Unit 5: Analyzing Facebook Ad Performance
Unit 6: Optimizing Facebook Ads for Better Performance
Unit 7: Introduction to Facebook Pixel and its Installation
Unit 8: Tracking Facebook Ad Conversions and ROAS
Unit 9: Creating Custom Audiences and Lookalike Audiences
Unit 10: Best Practices for Facebook Ads Analytics

Career Path

The **Certificate in Facebook Ads Analytics Fundamentals** is a valuable asset for professionals looking to enhance their digital marketing skills. With the increasing demand for skilled professionals in this domain, it is essential to understand the various roles and their respective market trends. A **Digital Marketing Specialist** with a focus on Facebook Ads Analytics can expect a salary range between £25,000 and £40,000. This role primarily involves creating and optimizing ad campaigns while measuring and analyzing their performance. A **PPC Specialist**, specializing in Facebook Ads, typically earns between £28,000 and £45,000. Their primary responsibilities include managing paid ad campaigns, analyzing performance data, and optimizing ad spend. The **Social Media Manager** role, which incorporates Facebook Ads Analytics expertise, can expect a salary range of £24,000 to £38,000. This role involves managing social media platforms, creating content strategies, and analyzing social media performance. Lastly, a **Content Marketing Specialist** with Facebook Ads Analytics skills earns between £24,000 and £38,000. This role focuses on creating engaging content, managing content distribution, and analyzing content performance. With the 3D Pie chart showcasing the job market trends, it's evident that the demand for Facebook Ads Analytics skills is high across these roles. The Certificate in Facebook Ads Analytics Fundamentals can help you excel in this field and secure a lucrative career.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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CERTIFICATE IN FACEBOOK ADS ANALYTICS FUNDAMENTALS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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