Executive Development Programme in Google Ads & Performance

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The Executive Development Programme in Google Ads & Performance is a comprehensive certificate course designed to provide learners with in-depth knowledge and advanced skills in Google Ads. This program emphasizes the importance of data-driven strategies, focusing on paid search and display advertising, video advertising, and shopping campaigns.

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With the ever-growing demand for digital marketing experts, this course equips learners with essential skills to stand out in the industry and drive successful online marketing initiatives. By enrolling in this course, learners will gain hands-on experience in creating, managing, and optimizing Google Ads campaigns. They will develop a strong understanding of critical concepts such as keyword research, ad copywriting, bid management, and attribution modeling. Furthermore, they will learn how to leverage Google Analytics and other tools to measure campaign performance and make informed decisions for continuous improvement. This Executive Development Programme is essential for marketing professionals seeking to advance their careers in digital marketing, as well as entrepreneurs and business owners looking to maximize their online presence and revenue. By completing this course, learners will be well-prepared to take on leadership roles in digital marketing teams and drive impactful results for their organizations.

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โ€ข Unit 1: Introduction to Google Ads & Performance Marketing

โ€ข Unit 2: Google Ads Account Structure & Organization

โ€ข Unit 3: Keyword Research & Selection for Google Ads

โ€ข Unit 4: Crafting Compelling Ad Copy for Google Ads

โ€ข Unit 5: Google Ads Bidding Strategies & Optimization

โ€ข Unit 6: Google Ads Campaign Types & Ad Formats

โ€ข Unit 7: Google Ads Audience Targeting & Remarketing

โ€ข Unit 8: Google Ads Analytics & Reporting

โ€ข Unit 9: Advanced Google Ads Features & Best Practices

โ€ข Unit 10: Continuous Optimization & Improvement in Google Ads Performance

่Œไธš้“่ทฏ

In today's fast-paced digital world, businesses need professionals who can drive growth through strategic Google Ads campaigns and data-driven decisions. This section focuses on the Executive Development Programme in Google Ads & Performance, featuring a 3D pie chart that represents the various roles in this field and their market trends in the UK. The 3D pie chart is an engaging and visually appealing way to convey the distribution of roles in the Google Ads & Performance industry. The transparent background and lack of added background colour make the chart adaptable to any webpage design. It is fully responsive, adapting to all screen sizes to ensure the best user experience. The chart consists of four primary roles in the Google Ads & Performance industry: 1. **Digital Marketing Specialist (40%)** A digital marketing specialist is responsible for creating, managing, and optimizing Google Ads campaigns to increase online visibility and conversions for businesses. 2. **PPC Specialist (30%)** A PPC (Pay-Per-Click) specialist focuses on managing and optimizing paid search campaigns, primarily using Google Ads, to ensure maximum return on investment (ROI). 3. **SEO Specialist (20%)** An SEO (Search Engine Optimization) specialist is tasked with improving a website's organic search ranking and visibility on Google and other search engines. 4. **Data Analyst (10%)** A data analyst collects, interprets, and presents data to help businesses make informed decisions. In the context of Google Ads & Performance, data analysts study campaign performance to identify trends and opportunities for improvement. By incorporating this 3D pie chart into the Executive Development Programme in Google Ads & Performance, potential job seekers and employers can appreciate the various roles and their market demand, helping them make informed decisions about their career paths and hiring practices.

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EXECUTIVE DEVELOPMENT PROGRAMME IN GOOGLE ADS & PERFORMANCE
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ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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