Executive Development Programme in Google Ads & Performance

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The Executive Development Programme in Google Ads & Performance is a comprehensive certificate course designed to provide learners with in-depth knowledge and advanced skills in Google Ads. This program emphasizes the importance of data-driven strategies, focusing on paid search and display advertising, video advertising, and shopping campaigns.

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About this course

With the ever-growing demand for digital marketing experts, this course equips learners with essential skills to stand out in the industry and drive successful online marketing initiatives. By enrolling in this course, learners will gain hands-on experience in creating, managing, and optimizing Google Ads campaigns. They will develop a strong understanding of critical concepts such as keyword research, ad copywriting, bid management, and attribution modeling. Furthermore, they will learn how to leverage Google Analytics and other tools to measure campaign performance and make informed decisions for continuous improvement. This Executive Development Programme is essential for marketing professionals seeking to advance their careers in digital marketing, as well as entrepreneurs and business owners looking to maximize their online presence and revenue. By completing this course, learners will be well-prepared to take on leadership roles in digital marketing teams and drive impactful results for their organizations.

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Course Details

Unit 1: Introduction to Google Ads & Performance Marketing

Unit 2: Google Ads Account Structure & Organization

Unit 3: Keyword Research & Selection for Google Ads

Unit 4: Crafting Compelling Ad Copy for Google Ads

Unit 5: Google Ads Bidding Strategies & Optimization

Unit 6: Google Ads Campaign Types & Ad Formats

Unit 7: Google Ads Audience Targeting & Remarketing

Unit 8: Google Ads Analytics & Reporting

Unit 9: Advanced Google Ads Features & Best Practices

Unit 10: Continuous Optimization & Improvement in Google Ads Performance

Career Path

In today's fast-paced digital world, businesses need professionals who can drive growth through strategic Google Ads campaigns and data-driven decisions. This section focuses on the Executive Development Programme in Google Ads & Performance, featuring a 3D pie chart that represents the various roles in this field and their market trends in the UK. The 3D pie chart is an engaging and visually appealing way to convey the distribution of roles in the Google Ads & Performance industry. The transparent background and lack of added background colour make the chart adaptable to any webpage design. It is fully responsive, adapting to all screen sizes to ensure the best user experience. The chart consists of four primary roles in the Google Ads & Performance industry: 1. **Digital Marketing Specialist (40%)** A digital marketing specialist is responsible for creating, managing, and optimizing Google Ads campaigns to increase online visibility and conversions for businesses. 2. **PPC Specialist (30%)** A PPC (Pay-Per-Click) specialist focuses on managing and optimizing paid search campaigns, primarily using Google Ads, to ensure maximum return on investment (ROI). 3. **SEO Specialist (20%)** An SEO (Search Engine Optimization) specialist is tasked with improving a website's organic search ranking and visibility on Google and other search engines. 4. **Data Analyst (10%)** A data analyst collects, interprets, and presents data to help businesses make informed decisions. In the context of Google Ads & Performance, data analysts study campaign performance to identify trends and opportunities for improvement. By incorporating this 3D pie chart into the Executive Development Programme in Google Ads & Performance, potential job seekers and employers can appreciate the various roles and their market demand, helping them make informed decisions about their career paths and hiring practices.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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EXECUTIVE DEVELOPMENT PROGRAMME IN GOOGLE ADS & PERFORMANCE
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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