Executive Development Programme in Google Ads & Performance
-- viewing nowThe Executive Development Programme in Google Ads & Performance is a comprehensive certificate course designed to provide learners with in-depth knowledge and advanced skills in Google Ads. This program emphasizes the importance of data-driven strategies, focusing on paid search and display advertising, video advertising, and shopping campaigns.
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Course Details
• Unit 1: Introduction to Google Ads & Performance Marketing
• Unit 2: Google Ads Account Structure & Organization
• Unit 3: Keyword Research & Selection for Google Ads
• Unit 4: Crafting Compelling Ad Copy for Google Ads
• Unit 5: Google Ads Bidding Strategies & Optimization
• Unit 6: Google Ads Campaign Types & Ad Formats
• Unit 7: Google Ads Audience Targeting & Remarketing
• Unit 8: Google Ads Analytics & Reporting
• Unit 9: Advanced Google Ads Features & Best Practices
• Unit 10: Continuous Optimization & Improvement in Google Ads Performance
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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