Executive Development Programme in Strategic Product Launches
-- ViewingNowThe Executive Development Programme in Strategic Product Launches certificate course is a comprehensive program designed to equip learners with essential skills for successful product launches. This course emphasizes the importance of strategic planning, market research, and innovative thinking in today's fast-paced business environment.
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โข Strategic Product Launch Planning: Understanding the market, competition, and customer needs to develop a successful product launch strategy.
โข Product Development Lifecycle: From ideation to market launch, understanding the stages of product development and how they impact the launch strategy.
โข Market Research and Analysis: Techniques for gathering and analyzing data to inform product launch decisions.
โข Go-to-Market Strategy: Developing a comprehensive plan for introducing a new product to the market, including positioning, messaging, and distribution.
โข Product Marketing: Techniques for promoting and selling a new product, including advertising, PR, and sales enablement.
โข Launch Metrics and Measurement: Establishing key performance indicators (KPIs) and tracking progress to evaluate the success of a product launch.
โข Stakeholder Management: Communicating and aligning with internal and external stakeholders to ensure a successful product launch.
โข Risk Management: Identifying and mitigating potential risks and challenges in the product launch process.
โข Continuous Improvement: Applying learnings from past product launches to improve future strategies.
Note: The above list is not exhaustive and some units can be further broken down into sub-units depending on the program requirements.
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