Executive Development Programme in Strategic Product Launches

Name: Executive Development Programme in Strategic Product Launches
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The Executive Development Programme in Strategic Product Launches certificate course is a comprehensive program designed to equip learners with essential skills for successful product launches. This course emphasizes the importance of strategic planning, market research, and innovative thinking in today's fast-paced business environment.

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AboutThisCourse

With the increasing demand for professionals who can effectively lead product launches, this course offers a valuable opportunity for career advancement. Learners will gain hands-on experience in developing and executing product launch strategies, conducting market analysis, and managing cross-functional teams. They will also learn how to leverage data analytics, customer insights, and digital marketing techniques to maximize product launch success. By completing this course, learners will be able to demonstrate their expertise in strategic product launches, making them highly sought after by employers in a variety of industries. This program is an excellent investment in professional development for anyone looking to advance their career and make a significant impact in their organization.

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CourseDetails

• Strategic Product Launch Planning: Understanding the market, competition, and customer needs to develop a successful product launch strategy.
• Product Development Lifecycle: From ideation to market launch, understanding the stages of product development and how they impact the launch strategy.
• Market Research and Analysis: Techniques for gathering and analyzing data to inform product launch decisions.
• Go-to-Market Strategy: Developing a comprehensive plan for introducing a new product to the market, including positioning, messaging, and distribution.
• Product Marketing: Techniques for promoting and selling a new product, including advertising, PR, and sales enablement.
• Launch Metrics and Measurement: Establishing key performance indicators (KPIs) and tracking progress to evaluate the success of a product launch.
• Stakeholder Management: Communicating and aligning with internal and external stakeholders to ensure a successful product launch.
• Risk Management: Identifying and mitigating potential risks and challenges in the product launch process.
• Continuous Improvement: Applying learnings from past product launches to improve future strategies.

Note: The above list is not exhaustive and some units can be further broken down into sub-units depending on the program requirements.

CareerPath

In the UK, the demand for strategic product launch professionals is on the rise, with numerous exciting roles available across various industries. Here's a closer look at some of the most sought-after positions and their respective market trends, salary ranges, and skill demands: 1. **Product Manager**: As a product manager, you'll lead cross-functional teams to drive product development from ideation to launch. The average salary for a Product Manager in the UK is around £55,000, with a strong demand for strategic thinking, leadership, and data analysis skills. 2. **Business Analyst**: In this role, you'll bridge the gap between technical and business teams by identifying needs and determining solutions to business problems. The average salary for a Business Analyst in the UK is approximately £45,000, with a growing need for analytical, problem-solving, and communication skills. 3. **Project Manager**: Project managers are responsible for planning, executing, and overseeing projects to ensure they are completed in a timely manner and within budget. The average salary for a Project Manager in the UK is around £48,000, with a high demand for leadership, organization, and risk management skills. 4. **Marketing Manager**: As a marketing manager, you'll develop and implement marketing strategies to promote products and services, driving sales and brand awareness. The average salary for a Marketing Manager in the UK is roughly £42,000, with a strong emphasis on creativity, communication, and data analysis skills. 5. **Data Analyst**: Data analysts interpret complex data sets and translate findings into understandable insights for decision-making. The average salary for a Data Analyst in the UK is approximately £33,000, with a growing need for statistical, analytical, and data visualization skills. These roles offer exciting opportunities to contribute to strategic product launches, and the UK market has a high demand for professionals with the right skills and experience. By staying up-to-date with job market trends, salary ranges, and skill demands, you can better position yourself for success in this competitive field.

EntryRequirements

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ProficiencyEnglish
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN STRATEGIC PRODUCT LAUNCHES

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London School of International Business (LSIB)

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05 May 2025

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