Global Certificate in Ad Campaign Programmatic Best Practices

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The Global Certificate in Ad Campaign Programmatic Best Practices course is a comprehensive program designed to provide learners with the essential skills needed to thrive in the rapidly growing field of programmatic advertising. This course focuses on the importance of programmatic best practices, teaching learners how to optimize ad campaigns for maximum effectiveness and efficiency.

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With the global programmatic advertising market projected to reach $155 billion by 2026, there is a high industry demand for professionals with a deep understanding of programmatic best practices. This course equips learners with the skills needed to meet this demand, providing them with a competitive edge in the job market. Throughout the course, learners will gain hands-on experience with programmatic platforms, learn how to optimize campaigns for various channels, and develop a deep understanding of programmatic data analysis and reporting. By the end of the course, learners will have the skills and knowledge needed to launch and manage successful programmatic ad campaigns, making them highly valuable to employers in the digital advertising industry.

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โ€ข  Unit 1: Introduction to Programmatic Ad Campaigns 
โ€ข  Unit 2: Understanding Programmatic Advertising Ecosystem 
โ€ข  Unit 3: Data Management Platforms (DMPs) & Audience Segmentation 
โ€ข  Unit 4: Demand Side Platforms (DSPs) & Real-Time Bidding (RTB) 
โ€ข  Unit 5: Supply Side Platforms (SSPs) & Ad Exchanges 
โ€ข  Unit 6: Ad Campaign Optimization Techniques 
โ€ข  Unit 7: Fraud Detection & Brand Safety Measures 
โ€ข  Unit 8: Cross-Device Tracking & Multi-Channel Attribution 
โ€ข  Unit 9: Measuring & Analyzing Ad Campaign Performance 
โ€ข  Unit 10: Future Trends & Best Practices in Programmatic Advertising 

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GLOBAL CERTIFICATE IN AD CAMPAIGN PROGRAMMATIC BEST PRACTICES
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London School of International Business (LSIB)
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05 May 2025
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