Global Certificate in Ad Campaign Programmatic Best Practices
-- ViewingNowThe Global Certificate in Ad Campaign Programmatic Best Practices course is a comprehensive program designed to provide learners with the essential skills needed to thrive in the rapidly growing field of programmatic advertising. This course focuses on the importance of programmatic best practices, teaching learners how to optimize ad campaigns for maximum effectiveness and efficiency.
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โข Unit 1: Introduction to Programmatic Ad Campaigns
โข Unit 2: Understanding Programmatic Advertising Ecosystem
โข Unit 3: Data Management Platforms (DMPs) & Audience Segmentation
โข Unit 4: Demand Side Platforms (DSPs) & Real-Time Bidding (RTB)
โข Unit 5: Supply Side Platforms (SSPs) & Ad Exchanges
โข Unit 6: Ad Campaign Optimization Techniques
โข Unit 7: Fraud Detection & Brand Safety Measures
โข Unit 8: Cross-Device Tracking & Multi-Channel Attribution
โข Unit 9: Measuring & Analyzing Ad Campaign Performance
โข Unit 10: Future Trends & Best Practices in Programmatic Advertising
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