Executive Development Programme Retargeting and Attribution Modeling
-- ViewingNowThe Executive Development Programme in Retargeting and Attribution Modeling is a certificate course designed to equip learners with essential skills for career advancement in the digital marketing industry. This program focuses on two critical areas of modern marketing: retargeting and attribution modeling.
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โข Introduction to Executive Development Programme: Understanding the concept, importance and benefits of Executive Development Programmes in today's business world.
โข Retargeting Basics: Defining retargeting, its significance, and how it fits into a comprehensive digital marketing strategy.
โข Audience Segmentation: Identifying and categorizing target audiences based on demographics, interests, and online behavior for effective retargeting.
โข Creating Engaging Retargeting Campaigns: Designing compelling ad creatives, copy, and offers to maximize engagement and conversions.
โข Retargeting Platforms: Exploring popular retargeting platforms and tools, including Google Ads, Facebook Pixel, and LinkedIn Insight Tag.
โข Attribution Modeling Techniques: Learning about single-touch, multi-touch, and algorithmic attribution models to understand the customer journey and allocate credit to marketing channels.
โข Data Analysis and Optimization: Analyzing retargeting campaign performance, identifying areas for improvement, and optimizing campaigns for better results.
โข Privacy Regulations and Ethical Considerations: Understanding privacy regulations like GDPR and CCPA, and ethical considerations in retargeting and attribution modeling.
โข Integrating Retargeting and Attribution with Overall Marketing Strategy: Aligning retargeting and attribution efforts with overall marketing objectives and strategies.
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