Executive Development Programme Retargeting and Attribution Modeling

Name: Executive Development Programme Retargeting and Attribution Modeling
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The Executive Development Programme in Retargeting and Attribution Modeling is a certificate course designed to equip learners with essential skills for career advancement in the digital marketing industry. This program focuses on two critical areas of modern marketing: retargeting and attribution modeling.

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AboutThisCourse

Retargeting is a powerful tool for recapturing the interest of potential customers who have previously engaged with a brand but did not make a purchase. Attribution modeling, on the other hand, is the process of assigning credit to various touchpoints in the customer journey, helping marketers to understand which channels and tactics are most effective. With the ever-increasing demand for data-driven marketing strategies, this program is essential for professionals seeking to stay ahead in the industry. Learners will gain hands-on experience with industry-leading tools and techniques, enabling them to develop and implement effective retargeting and attribution models in their organizations. Upon completion of the course, learners will be equipped with the skills and knowledge necessary to drive meaningful business results and advance their careers in digital marketing.

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CourseDetails

• Introduction to Executive Development Programme: Understanding the concept, importance and benefits of Executive Development Programmes in today's business world.
• Retargeting Basics: Defining retargeting, its significance, and how it fits into a comprehensive digital marketing strategy.
• Audience Segmentation: Identifying and categorizing target audiences based on demographics, interests, and online behavior for effective retargeting.
• Creating Engaging Retargeting Campaigns: Designing compelling ad creatives, copy, and offers to maximize engagement and conversions.
• Retargeting Platforms: Exploring popular retargeting platforms and tools, including Google Ads, Facebook Pixel, and LinkedIn Insight Tag.
• Attribution Modeling Techniques: Learning about single-touch, multi-touch, and algorithmic attribution models to understand the customer journey and allocate credit to marketing channels.
• Data Analysis and Optimization: Analyzing retargeting campaign performance, identifying areas for improvement, and optimizing campaigns for better results.
• Privacy Regulations and Ethical Considerations: Understanding privacy regulations like GDPR and CCPA, and ethical considerations in retargeting and attribution modeling.
• Integrating Retargeting and Attribution with Overall Marketing Strategy: Aligning retargeting and attribution efforts with overall marketing objectives and strategies.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME RETARGETING AND ATTRIBUTION MODELING

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London School of International Business (LSIB)

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05 May 2025

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