Global Certificate Retargeting with Programmatic Advertising
-- ViewingNowThe Global Certificate in Retargeting with Programmatic Advertising is a comprehensive course that equips learners with essential skills for career advancement in digital marketing. This course is crucial in today's digital age, where businesses are increasingly leveraging programmatic advertising to reach their target audience and drive conversions.
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โข Introduction to Programmatic Advertising: Understanding the basics of programmatic advertising, its benefits, and how it works. โข Global Retargeting Fundamentals: Learning the core concepts of retargeting, its importance, and how it can be used in a global context. โข Setting Up a Programmatic Advertising Campaign: Creating a campaign, selecting targeting options, setting budgets, and choosing ad formats. โข Data Analysis and Optimization: Analyzing campaign data, identifying areas for improvement, and optimizing campaigns for better performance. โข Creating Effective Retargeting Strategies: Developing a strategy for retargeting, including audience segmentation, creative approach, and frequency capping. โข Privacy and Compliance: Understanding global privacy regulations, such as GDPR and CCPA, and how they impact retargeting campaigns. โข Cross-Device Retargeting: Learning how to target users across multiple devices, platforms, and channels. โข Measuring Campaign Success: Setting up and tracking key performance indicators (KPIs), including conversion rates, return on investment (ROI), and customer lifetime value (CLV). โข Emerging Trends in Programmatic Advertising: Staying up-to-date with the latest trends, technologies, and best practices in programmatic advertising.
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