Global Certificate Retargeting with Programmatic Advertising

Name: Global Certificate Retargeting with Programmatic Advertising
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The Global Certificate in Retargeting with Programmatic Advertising is a comprehensive course that equips learners with essential skills for career advancement in digital marketing. This course is crucial in today's digital age, where businesses are increasingly leveraging programmatic advertising to reach their target audience and drive conversions.

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AboutThisCourse

The course covers key topics such as audience segmentation, campaign setup, and optimization, providing learners with a deep understanding of retargeting strategies. Upon completion, learners will be able to design, implement, and manage data-driven retargeting campaigns that drive results. With the growing demand for programmatic advertising skills, this course is a valuable investment for both aspiring and seasoned digital marketing professionals. According to a report by the Interactive Advertising Bureau, programmatic advertising is expected to account for 84.9% of digital display advertising in the US by 2021. By earning this certification, learners demonstrate a mastery of programmatic advertising concepts, setting themselves apart in a competitive job market and positioning themselves for career advancement opportunities.

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CourseDetails

• Introduction to Programmatic Advertising: Understanding the basics of programmatic advertising, its benefits, and how it works. • Global Retargeting Fundamentals: Learning the core concepts of retargeting, its importance, and how it can be used in a global context. • Setting Up a Programmatic Advertising Campaign: Creating a campaign, selecting targeting options, setting budgets, and choosing ad formats. • Data Analysis and Optimization: Analyzing campaign data, identifying areas for improvement, and optimizing campaigns for better performance. • Creating Effective Retargeting Strategies: Developing a strategy for retargeting, including audience segmentation, creative approach, and frequency capping. • Privacy and Compliance: Understanding global privacy regulations, such as GDPR and CCPA, and how they impact retargeting campaigns. • Cross-Device Retargeting: Learning how to target users across multiple devices, platforms, and channels. • Measuring Campaign Success: Setting up and tracking key performance indicators (KPIs), including conversion rates, return on investment (ROI), and customer lifetime value (CLV). • Emerging Trends in Programmatic Advertising: Staying up-to-date with the latest trends, technologies, and best practices in programmatic advertising.

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The above code features a 3D pie chart illustrating the demand for various data-related roles in the UK. The chart is designed using Google Charts, with a transparent background and no added background color. This responsive visual representation displays the most sought-after roles in the data industry, adapting to all screen sizes. Each segment corresponds to a specific role, with its size reflecting the industry's demand percentage. The primary keywords utilized in this section include 'Global Certificate Retargeting', 'Programmatic Advertising', and 'UK job market trends'. These terms are strategically integrated throughout the content, making the information engaging and relevant to the industry. The content's conversational and straightforward style ensures easy understanding for the target audience. To further enhance the visual representation, primary and secondary keywords are used naturally within the descriptive labels. These roles are aligned with industry relevance, providing valuable context for the presented statistics. The data used in this chart can be adjusted to showcase salary ranges, skill demand, or other relevant metrics. By incorporating the Google Charts library and the provided JavaScript code, the resulting chart offers an engaging and informative view of the current trends in the UK's data job market. By setting the width to 100% and the height to 400px, the chart remains adaptable and responsive, ensuring optimal presentation on various devices.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE RETARGETING WITH PROGRAMMATIC ADVERTISING

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London School of International Business (LSIB)

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05 May 2025

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