Global Certificate in PR: Studio PR for the Next Generation
-- ViewingNowThe Global Certificate in PR: Studio PR for the Next Generation is a comprehensive course designed to equip learners with essential PR skills for the modern era. This program emphasizes the importance of strategic communication, digital media, and crisis management in public relations.
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โข Global PR Strategies: Understanding cultural nuances, developing global PR campaigns, localization vs. globalization, and measuring global PR success.
โข Digital PR: Utilizing social media, online influencers, content marketing, and SEO for PR.
โข Data-Driven PR: Leveraging data analytics, research, and measurement tools for PR strategy and evaluation.
โข Storytelling for PR: Crafting compelling narratives, using multimedia content, and engaging audiences.
โข Crisis Management: Preparing for and managing PR crises, including issues identification, response planning, and reputation recovery.
โข Stakeholder Engagement: Identifying and engaging key stakeholders, building relationships, and managing expectations.
โข Media Relations: Developing and maintaining relationships with media, pitching stories, and managing media coverage.
โข Internal Communications: Developing and implementing internal communications strategies, building employee engagement, and managing change communication.
โข Ethics and Professional Standards: Understanding and adhering to ethical standards, best practices, and legal considerations in PR.
Note: The above list of units is not exhaustive and can be modified or expanded based on the specific needs and goals of the course.
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