Global Certificate in PR: Studio PR for the Next Generation

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The Global Certificate in PR: Studio PR for the Next Generation is a comprehensive course designed to equip learners with essential PR skills for the modern era. This program emphasizes the importance of strategic communication, digital media, and crisis management in public relations.

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AboutThisCourse

With the rapid growth of digital communication, there is a high demand for PR professionals who can effectively navigate various digital channels and build strong relationships with diverse audiences. This course provides learners with the skills and knowledge necessary to succeed in this dynamic field. Through hands-on learning experiences, case studies, and real-world examples, learners will develop a deep understanding of PR strategy, digital communication, media relations, and crisis management. By completing this course, learners will be well-prepared to advance their careers in PR and communications, and make a meaningful impact in their organizations.

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CourseDetails

โ€ข Global PR Strategies: Understanding cultural nuances, developing global PR campaigns, localization vs. globalization, and measuring global PR success.
โ€ข Digital PR: Utilizing social media, online influencers, content marketing, and SEO for PR.
โ€ข Data-Driven PR: Leveraging data analytics, research, and measurement tools for PR strategy and evaluation.
โ€ข Storytelling for PR: Crafting compelling narratives, using multimedia content, and engaging audiences.
โ€ข Crisis Management: Preparing for and managing PR crises, including issues identification, response planning, and reputation recovery.
โ€ข Stakeholder Engagement: Identifying and engaging key stakeholders, building relationships, and managing expectations.
โ€ข Media Relations: Developing and maintaining relationships with media, pitching stories, and managing media coverage.
โ€ข Internal Communications: Developing and implementing internal communications strategies, building employee engagement, and managing change communication.
โ€ข Ethics and Professional Standards: Understanding and adhering to ethical standards, best practices, and legal considerations in PR.

Note: The above list of units is not exhaustive and can be modified or expanded based on the specific needs and goals of the course.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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GLOBAL CERTIFICATE IN PR: STUDIO PR FOR THE NEXT GENERATION
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London School of International Business (LSIB)
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05 May 2025
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