Professional Certificate in Mobile Marketing & Customer Journey Mapping
-- ViewingNowThe Professional Certificate in Mobile Marketing & Customer Journey Mapping is a vital course for modern marketers. With the rapid growth of mobile technology, mobile marketing has become essential for businesses to reach their customers.
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โข Mobile Marketing Fundamentals: Understanding the basics of mobile marketing, its importance, and the role it plays in today's digital landscape.
โข Mobile Marketing Channels: Exploring various mobile marketing channels, such as SMS, MMS, push notifications, in-app messages, and mobile email.
โข Mobile Advertising: Delving into the world of mobile ads, including display, video, and native ads, and learning about ad networks, exchanges, and DSPs.
โข Location-Based Marketing: Discovering the potential of location-based marketing, geofencing, beacons, and proximity marketing, and their impact on customer engagement.
โข Customer Journey Mapping: Understanding the concept of customer journey mapping, its benefits, and how to create a customer journey map for mobile users.
โข Mobile User Experience (UX) & User Interface (UI) Design: Learning the principles of mobile UX and UI design, and how they contribute to a seamless customer journey.
โข Mobile Analytics: Exploring mobile analytics tools and techniques, including metrics, KPIs, and data-driven decision-making for mobile marketing optimization.
โข Mobile Personalization & Segmentation: Delving into the importance of personalization and segmentation in mobile marketing, and how to effectively implement them.
โข Mobile Marketing Campaign Management: Mastering the process of planning, executing, and measuring mobile marketing campaigns for optimal results.
โข Ethics & Privacy in Mobile Marketing: Understanding the ethical and privacy considerations in mobile marketing, and ensuring compliance with regulations such as GDPR and CCPA.
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