Professional Certificate in Mobile Marketing & Customer Journey Mapping

Name: Professional Certificate in Mobile Marketing & Customer Journey Mapping
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The Professional Certificate in Mobile Marketing & Customer Journey Mapping is a vital course for modern marketers. With the rapid growth of mobile technology, mobile marketing has become essential for businesses to reach their customers.

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AboutThisCourse

This course provides learners with the skills to develop and implement effective mobile marketing strategies that engage customers and drive growth. Customer Journey Mapping is a crucial aspect of mobile marketing, enabling businesses to understand their customers' needs, preferences, and behaviors. This course teaches learners how to map the customer journey, identify pain points, and optimize the customer experience. By the end of the course, learners will have a comprehensive understanding of mobile marketing and the skills to create customer journey maps that drive results. In today's digital age, mobile marketing and customer journey mapping are in high demand. This course equips learners with the essential skills they need to advance their careers and succeed in the industry. Whether you're a marketing professional looking to upskill or a business owner seeking to improve your mobile marketing efforts, this course is an excellent investment in your future.

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CourseDetails

• Mobile Marketing Fundamentals: Understanding the basics of mobile marketing, its importance, and the role it plays in today's digital landscape.
• Mobile Marketing Channels: Exploring various mobile marketing channels, such as SMS, MMS, push notifications, in-app messages, and mobile email.
• Mobile Advertising: Delving into the world of mobile ads, including display, video, and native ads, and learning about ad networks, exchanges, and DSPs.
• Location-Based Marketing: Discovering the potential of location-based marketing, geofencing, beacons, and proximity marketing, and their impact on customer engagement.
• Customer Journey Mapping: Understanding the concept of customer journey mapping, its benefits, and how to create a customer journey map for mobile users.
• Mobile User Experience (UX) & User Interface (UI) Design: Learning the principles of mobile UX and UI design, and how they contribute to a seamless customer journey.
• Mobile Analytics: Exploring mobile analytics tools and techniques, including metrics, KPIs, and data-driven decision-making for mobile marketing optimization.
• Mobile Personalization & Segmentation: Delving into the importance of personalization and segmentation in mobile marketing, and how to effectively implement them.
• Mobile Marketing Campaign Management: Mastering the process of planning, executing, and measuring mobile marketing campaigns for optimal results.
• Ethics & Privacy in Mobile Marketing: Understanding the ethical and privacy considerations in mobile marketing, and ensuring compliance with regulations such as GDPR and CCPA.

CareerPath

The Professional Certificate in Mobile Marketing & Customer Journey Mapping is designed to equip learners with the skills necessary to excel in the ever-growing mobile marketing and customer journey mapping sectors. In this section, we'll discuss the latest job market trends, salary ranges, and skill demand in the UK. With the increasing reliance on mobile devices, businesses are recognising the need for professionals with expertise in mobile marketing and customer journey mapping. This demand has led to an increase in job opportunities and competitive remuneration packages. Here's a breakdown of some popular roles in this field, along with their respective market shares, visualised through a 3D pie chart. 1. Mobile Marketing Specialist (45%) 2. Customer Journey Analyst (30%) 3. Marketing Data Analyst (15%) 4. Mobile App Marketing Manager (10%) The 3D pie chart offers a captivating representation of the distribution of these roles. Each segment's colour corresponds to a specific job title, allowing for easy differentiation and understanding of the data. Mobile Marketing Specialist (45%) Mobile marketing specialists are responsible for developing and implementing mobile marketing strategies. They create engaging campaigns, optimise websites for mobile devices, and analyse performance data to improve ROI. Customer Journey Analyst (30%) Customer journey analysts focus on mapping and optimising the customer journey. They analyse data from various touchpoints, identify pain points, and propose solutions to enhance customer experiences. Marketing Data Analyst (15%) Marketing data analysts collect, process, and interpret data to guide marketing strategies. They identify trends, measure performance, and provide recommendations based on their analysis. Mobile App Marketing Manager (10%) Mobile app marketing managers lead app marketing campaigns. They collaborate with developers, designers, and analysts to create user acquisition strategies, manage app store optimisation, and analyse user behaviour. This 3D pie chart provides a holistic view of the current job market trends in mobile marketing and customer journey mapping. As the demand for these professionals continues to rise, it's the perfect time to invest in a Professional Certificate in Mobile Marketing & Customer Journey Mapping and take the first step towards an exciting and rewarding career.

EntryRequirements

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ProficiencyEnglish
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN MOBILE MARKETING & CUSTOMER JOURNEY MAPPING

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London School of International Business (LSIB)

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05 May 2025

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