Executive Development Programme in Building a Customer-Centric Restaurant Brand
-- ViewingNowThe Executive Development Programme in Building a Customer-Centric Restaurant Brand is a certificate course designed to empower restaurant professionals with essential skills for career advancement. This program emphasizes the importance of a customer-centric approach in the highly competitive restaurant industry, where customer experience significantly impacts business success.
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โข Customer Experience Management: Understanding the customer journey, touchpoints, and pain points to create exceptional dining experiences.
โข Brand Identity and Positioning: Defining a unique restaurant brand that resonates with target customers and stands out in a crowded market.
โข Menu Engineering and Design: Crafting menus that are visually appealing, easy to navigate, and strategically designed to increase sales and customer satisfaction.
โข Employee Engagement and Training: Inspiring and empowering employees to deliver exceptional service and embody the restaurant's brand values.
โข Digital Marketing Strategies: Leveraging social media, email marketing, and online reviews to build brand awareness and attract new customers.
โข Customer Analytics and Insights: Using data and analytics to understand customer preferences, behaviors, and trends, and making data-driven decisions to improve customer satisfaction and loyalty.
โข Sustainability and Social Responsibility: Incorporating sustainable practices and social responsibility initiatives into the restaurant's operations and brand identity.
โข Crisis Management and Reputation Management: Developing a crisis communication plan and strategies to manage negative reviews and feedback to protect the restaurant's reputation.
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