Global Certificate in Campaign Measurement for Performance Marketing
-- ViewingNowThe Global Certificate in Campaign Measurement for Performance Marketing is a comprehensive course that focuses on essential skills for digital marketing success. This course highlights the importance of data-driven decision making and equips learners with the skills to measure, analyze, and optimize marketing campaigns for better performance and return on investment.
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• Campaign Setup for Performance Marketing <t;br>
• Understanding Key Performance Indicators (KPIs) <t;br>
• Data Collection and Analysis Techniques <t;br>
• Performance Tracking using UTM Parameters <t;br>
• Introduction to Web Analytics Tools (e.g. Google Analytics) <t;br>
• Multi-Channel Attribution Models <t;br>
• A/B Testing and Optimization <t;br>
• Reporting and Visualization Techniques <t;br>
• Data Privacy and Compliance in Campaign Measurement <t;br>
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