Global Certificate in Campaign Measurement for Performance Marketing

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The Global Certificate in Campaign Measurement for Performance Marketing is a comprehensive course that focuses on essential skills for digital marketing success. This course highlights the importance of data-driven decision making and equips learners with the skills to measure, analyze, and optimize marketing campaigns for better performance and return on investment.

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AboutThisCourse

In today's digital age, there is a high demand for professionals who can demonstrate expertise in campaign measurement and performance marketing. This course is designed to meet that demand, providing learners with the latest tools, techniques, and best practices for measuring and optimizing marketing campaigns. By completing this course, learners will gain a deep understanding of key performance indicators (KPIs), attribution modeling, and data storytelling. They will also learn how to use data analytics tools such as Google Analytics, Tableau, and Power BI to track and analyze campaign performance. These skills are essential for career advancement in digital marketing and will help learners stand out in a competitive job market.

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CourseDetails

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• Campaign Setup for Performance Marketing <t;br> • Understanding Key Performance Indicators (KPIs) <t;br> • Data Collection and Analysis Techniques <t;br> • Performance Tracking using UTM Parameters <t;br> • Introduction to Web Analytics Tools (e.g. Google Analytics) <t;br> • Multi-Channel Attribution Models <t;br> • A/B Testing and Optimization <t;br> • Reporting and Visualization Techniques <t;br> • Data Privacy and Compliance in Campaign Measurement <t;br>

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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GLOBAL CERTIFICATE IN CAMPAIGN MEASUREMENT FOR PERFORMANCE MARKETING
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London School of International Business (LSIB)
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05 May 2025
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