Executive Development Programme in Market Research for Social Good

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The Executive Development Programme in Market Research for Social Good is a certificate course designed to empower professionals with the skills to drive positive change. This programme highlights the importance of market research in understanding societal needs and creating data-driven solutions for social good.

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In an era where businesses are expected to contribute to societal well-being, this course is in high demand. It equips learners with essential skills to design and implement market research studies that address critical social issues, ensuring long-term sustainability and impact. Through this course, learners gain a comprehensive understanding of market research techniques, data analysis, and strategic planning for social initiatives. By leveraging these skills, learners can drive impactful change within their organisations and industries, opening up new career advancement opportunities in the social sector and beyond.

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โ€ข Market Research Fundamentals: Understanding the basics of market research, including its importance, methods, and applications.
โ€ข Social Good and Market Research: Exploring the intersection of market research and social good, examining how research can drive positive change.
โ€ข Data Collection Techniques: Learning various data collection methods, such as surveys, interviews, and focus groups, and their applications in social good initiatives.
โ€ข Data Analysis for Social Impact: Analyzing data to identify trends, patterns, and insights that can inform social good strategies and initiatives.
โ€ข Stakeholder Management: Developing skills to engage and manage stakeholders, ensuring their perspectives and needs are considered in research initiatives.
โ€ข Ethical Considerations: Examining ethical challenges in market research for social good and developing strategies to address them.
โ€ข Designing Effective Research Studies: Learning best practices for designing research studies that yield valid and reliable results.
โ€ข Communicating Research Findings: Developing skills to effectively communicate research findings to various audiences, including decision-makers, stakeholders, and the public.
โ€ข Technology and Innovation: Exploring the role of technology and innovation in market research for social good, including the use of AI, machine learning, and data visualization tools.

่Œไธš้“่ทฏ

In the Executive Development Programme in Market Research for Social Good, you will learn about various roles that contribute to impactful research and decision-making in organizations. The following statistics highlight the demand for these positions in the UK: 1. **Market Research Analyst (55%)**: These professionals design, conduct and analyze market research studies to help businesses better understand their target markets, products, and competition. 2. **Data Scientist (25%)**: Data scientists are responsible for extracting insights from large and complex datasets using advanced statistical techniques and machine learning. 3. **Data Analyst (15%)**: Data analysts collect, process, and interpret data to help organizations make informed decisions. 4. **Business Intelligence Developer (5%)**: BI developers create data-driven solutions to help companies improve performance and decision-making capabilities. This 3D pie chart visually represents the distribution of these roles, providing an engaging and informative view of the market research field in the UK.

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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKET RESEARCH FOR SOCIAL GOOD
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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