Professional Certificate in Click-Through Optimization Essentials

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The Professional Certificate in Click-Through Optimization Essentials is a crucial course for digital marketers seeking to enhance their skills and advance their careers. This program focuses on optimizing click-through rates (CTRs), a critical metric in digital marketing that measures the effectiveness of ad campaigns.

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With CTR optimization becoming increasingly important in the industry, this course is in high demand. By enrolling in this course, learners will gain a solid understanding of CTR optimization best practices, tools, and techniques. They will learn how to create compelling ad copy, design effective landing pages, and use data analysis to improve CTRs. These skills are essential for success in digital marketing, where optimizing CTRs can significantly impact ad performance and ROI. Upon completion of this course, learners will be equipped with the essential skills needed to optimize CTRs and improve ad performance. This certification will help learners stand out in a competitive job market and advance their careers in digital marketing.

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โ€ข Unit 1: Introduction to Click-Through Optimization
โ€ข Unit 2: Understanding Keyword Research and Analysis
โ€ข Unit 3: Crafting Compelling Ad Copy for Higher CTRs
โ€ข Unit 4: Utilizing Ad Extensions and Their Impact on CTR
โ€ข Unit 5: Optimizing Landing Pages for Improved User Experience
โ€ข Unit 6: Leveraging A/B Testing for Click-Through Rate Improvement
โ€ข Unit 7: Analyzing and Interpreting Click-Through Rate Metrics
โ€ข Unit 8: Advanced Strategies for Click-Through Optimization
โ€ข Unit 9: Implementing a Successful CTO Campaign
โ€ข Unit 10: Case Studies on Click-Through Optimization Success Stories

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PROFESSIONAL CERTIFICATE IN CLICK-THROUGH OPTIMIZATION ESSENTIALS
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ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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