Professional Certificate in Click-Through Optimization Essentials
-- ViewingNowThe Professional Certificate in Click-Through Optimization Essentials is a crucial course for digital marketers seeking to enhance their skills and advance their careers. This program focuses on optimizing click-through rates (CTRs), a critical metric in digital marketing that measures the effectiveness of ad campaigns.
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โข Unit 1: Introduction to Click-Through Optimization
โข Unit 2: Understanding Keyword Research and Analysis
โข Unit 3: Crafting Compelling Ad Copy for Higher CTRs
โข Unit 4: Utilizing Ad Extensions and Their Impact on CTR
โข Unit 5: Optimizing Landing Pages for Improved User Experience
โข Unit 6: Leveraging A/B Testing for Click-Through Rate Improvement
โข Unit 7: Analyzing and Interpreting Click-Through Rate Metrics
โข Unit 8: Advanced Strategies for Click-Through Optimization
โข Unit 9: Implementing a Successful CTO Campaign
โข Unit 10: Case Studies on Click-Through Optimization Success Stories
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