Executive Development Programme in Retail Pricing Excellence
-- ViewingNowThe Executive Development Programme in Retail Pricing Excellence is a certificate course designed to equip learners with essential skills for career advancement in retail pricing. This programme emphasizes the importance of data-driven decision-making in pricing, enabling learners to develop and implement effective pricing strategies that drive revenue and profit growth.
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โข Retail Pricing Strategies: Understanding the fundamental concepts, techniques, and strategies in retail pricing excellence. Includes discussions on price skimming, penetration pricing, psychological pricing, and value-based pricing. โข Price Optimization: The use of data analysis and modeling to determine the most profitable pricing strategy for a product or service. This unit covers demand forecasting, price elasticity, and price sensitivity. โข Price Perception and Value Communication: Examining how customers perceive prices and how to effectively communicate value to them. This unit covers price anchoring, price-quality correlation, and value proposition development. โข Competitive Pricing Analysis: Analyzing competitors' pricing strategies and adjusting your own pricing accordingly. This unit covers competitor research, price tracking, and pricing war avoidance. โข Retail Pricing Tactics: Exploring various pricing tactics used in retail, such as promotional pricing, bundling, and discount pricing. This unit also covers markdown management and dynamic pricing. โข Pricing Implementation and Management: Understanding the operational aspects of implementing and managing pricing strategies. This unit covers pricing software, price testing, and price governance. โข Retail Pricing Analytics: The use of data analytics to monitor and improve pricing strategies. This unit covers price waterfall analysis, pricing performance metrics, and price optimization algorithms. โข Retail Pricing Ethics and Compliance: Examining the ethical considerations and legal requirements of retail pricing. This unit covers price gouging, deceptive pricing, and pricing transparency. โข Future Trends in Retail Pricing: Exploring the latest trends and innovations in retail pricing, such as artificial intelligence, machine learning, and dynamic pricing.
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