Executive Development Programme in Retail Pricing Excellence

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The Executive Development Programme in Retail Pricing Excellence is a certificate course designed to equip learners with essential skills for career advancement in retail pricing. This programme emphasizes the importance of data-driven decision-making in pricing, enabling learners to develop and implement effective pricing strategies that drive revenue and profit growth.

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ร€ propos de ce cours

In today's highly competitive retail landscape, there is a growing demand for professionals with expertise in retail pricing. This course meets that demand by providing learners with a comprehensive understanding of retail pricing principles and best practices. Learners will gain hands-on experience with pricing tools and techniques, enabling them to optimize pricing decisions in real-world scenarios. Upon completion of this course, learners will be able to demonstrate pricing leadership and effectively communicate the impact of pricing strategies to stakeholders. This course is an excellent investment for retail professionals looking to advance their careers and make a meaningful impact on their organization's bottom line.

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Dรฉtails du cours

โ€ข Retail Pricing Strategies: Understanding the fundamental concepts, techniques, and strategies in retail pricing excellence. Includes discussions on price skimming, penetration pricing, psychological pricing, and value-based pricing.
โ€ข Price Optimization: The use of data analysis and modeling to determine the most profitable pricing strategy for a product or service. This unit covers demand forecasting, price elasticity, and price sensitivity.
โ€ข Price Perception and Value Communication: Examining how customers perceive prices and how to effectively communicate value to them. This unit covers price anchoring, price-quality correlation, and value proposition development.
โ€ข Competitive Pricing Analysis: Analyzing competitors' pricing strategies and adjusting your own pricing accordingly. This unit covers competitor research, price tracking, and pricing war avoidance.
โ€ข Retail Pricing Tactics: Exploring various pricing tactics used in retail, such as promotional pricing, bundling, and discount pricing. This unit also covers markdown management and dynamic pricing.
โ€ข Pricing Implementation and Management: Understanding the operational aspects of implementing and managing pricing strategies. This unit covers pricing software, price testing, and price governance.
โ€ข Retail Pricing Analytics: The use of data analytics to monitor and improve pricing strategies. This unit covers price waterfall analysis, pricing performance metrics, and price optimization algorithms.
โ€ข Retail Pricing Ethics and Compliance: Examining the ethical considerations and legal requirements of retail pricing. This unit covers price gouging, deceptive pricing, and pricing transparency.
โ€ข Future Trends in Retail Pricing: Exploring the latest trends and innovations in retail pricing, such as artificial intelligence, machine learning, and dynamic pricing.

Parcours professionnel

Exigences d'admission

  • Comprรฉhension de base de la matiรจre
  • Maรฎtrise de la langue anglaise
  • Accรจs ร  l'ordinateur et ร  Internet
  • Compรฉtences informatiques de base
  • Dรฉvouement pour terminer le cours

Aucune qualification formelle prรฉalable requise. Cours conรงu pour l'accessibilitรฉ.

Statut du cours

Ce cours fournit des connaissances et des compรฉtences pratiques pour le dรฉveloppement professionnel. Il est :

  • Non accrรฉditรฉ par un organisme reconnu
  • Non rรฉglementรฉ par une institution autorisรฉe
  • Complรฉmentaire aux qualifications formelles

Vous recevrez un certificat de rรฉussite en terminant avec succรจs le cours.

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EXECUTIVE DEVELOPMENT PROGRAMME IN RETAIL PRICING EXCELLENCE
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London School of International Business (LSIB)
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05 May 2025
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