Executive Development Programme in Ad Tech & User Experience

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The Executive Development Programme in Ad Tech & User Experience is a certificate course designed to provide learners with essential skills for career advancement in the ever-evolving digital industry. This programme focuses on Ad Tech, an essential component of digital advertising, and User Experience, a critical factor in customer engagement and satisfaction.

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AboutThisCourse

With the increasing demand for digital advertising and user-friendly interfaces, this course is more relevant than ever. Learners will gain a comprehensive understanding of Ad Tech, programmatic advertising, and User Experience best practices. They will also develop practical skills in data analysis, user research, and design thinking to create effective and engaging digital experiences. This programme is tailored for marketing professionals, product managers, and user experience designers seeking to enhance their skills and stay ahead in the competitive digital landscape. By completing this course, learners will be equipped with the latest industry knowledge, tools, and techniques to drive business growth and success.

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CourseDetails

• Ad Tech Fundamentals: Understanding the ad tech landscape, programmatic advertising, real-time bidding, and ad exchanges.
• User Experience (UX) Principles: Exploring UX design, user-centered design, usability, and accessibility.
• Data & Analytics in Ad Tech: Analyzing campaign performance, attribution modeling, audience segmentation, and data-driven decision making.
• Creative Strategy & Execution: Developing compelling ad creatives, ad formats, and dynamic creative optimization.
• MarTech & Ad Tech Integration: Leveraging marketing technology to enhance ad performance and user experience.
• Privacy & Compliance: Navigating data privacy regulations, GDPR, CCPA, and ad fraud prevention.
• Cross-Channel Advertising: Implementing omnichannel strategies, connecting online and offline experiences, and attribution across channels.
• Emerging Ad Tech Trends: Exploring AI, machine learning, voice, and visual search in ad tech.
• Case Studies & Best Practices: Examining successful ad tech and UX strategies, and learning from industry experts.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD TECH & USER EXPERIENCE
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London School of International Business (LSIB)
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05 May 2025
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