Executive Development Programme in Ad Tech & User Experience
-- ViewingNowThe Executive Development Programme in Ad Tech & User Experience is a certificate course designed to provide learners with essential skills for career advancement in the ever-evolving digital industry. This programme focuses on Ad Tech, an essential component of digital advertising, and User Experience, a critical factor in customer engagement and satisfaction.
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โข Ad Tech Fundamentals: Understanding the ad tech landscape, programmatic advertising, real-time bidding, and ad exchanges.
โข User Experience (UX) Principles: Exploring UX design, user-centered design, usability, and accessibility.
โข Data & Analytics in Ad Tech: Analyzing campaign performance, attribution modeling, audience segmentation, and data-driven decision making.
โข Creative Strategy & Execution: Developing compelling ad creatives, ad formats, and dynamic creative optimization.
โข MarTech & Ad Tech Integration: Leveraging marketing technology to enhance ad performance and user experience.
โข Privacy & Compliance: Navigating data privacy regulations, GDPR, CCPA, and ad fraud prevention.
โข Cross-Channel Advertising: Implementing omnichannel strategies, connecting online and offline experiences, and attribution across channels.
โข Emerging Ad Tech Trends: Exploring AI, machine learning, voice, and visual search in ad tech.
โข Case Studies & Best Practices: Examining successful ad tech and UX strategies, and learning from industry experts.
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