Professional Certificate in Email Deliverability and Engagement

Name: Professional Certificate in Email Deliverability and Engagement
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The Professional Certificate in Email Deliverability and Engagement is a crucial course for mastering the technical and strategic aspects of email marketing. With email being a $6+ billion industry and email marketing campaigns being a significant part of it, this course's industry demand is at an all-time high.

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AboutThisCourse

This program equips learners with the essential skills to optimize email deliverability, engagement, and conversion rates. Learners will gain hands-on experience in designing, implementing, and measuring email marketing strategies using industry-leading tools and best practices. By the end of this course, learners will be able to: Improve email deliverability and increase open rates Design engaging email campaigns that drive conversions Analyze campaign performance using data-driven insights Implement industry-leading email marketing tools and platforms These skills are in high demand across various industries, making this course an excellent choice for professionals looking to advance their careers in email marketing, digital marketing, or marketing analytics.

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CourseDetails

• Email Deliverability Fundamentals: Understanding email delivery, bounce rates, and spam filters
• Email Authentication: Implementing SPF, DKIM, and DMARC for email authentication
• List Hygiene: Best practices for managing email lists, removing inactive subscribers, and preventing spam traps
• Email Content Optimization: Crafting engaging subject lines, preheaders, and email copy to boost open and click-through rates
• Segmentation and Personalization: Strategies for segmenting audiences, personalizing content, and increasing engagement
• A/B Testing: Conducting A/B tests to optimize subject lines, send times, and email designs for better engagement
• Analytics and Reporting: Monitoring key email deliverability and engagement metrics, and analyzing performance trends
• Privacy Compliance: Adhering to GDPR, CAN-SPAM, and other email regulations for legal compliance
• Email Deliverability Troubleshooting: Identifying and resolving common email deliverability issues, such as blacklisting and throttling

CareerPath

The **Professional Certificate in Email Deliverability and Engagement** is a valuable credential for professionals in the UK, offering a unique combination of job market trends and skill demands. The certificate focuses on four primary areas: Email Deliverability, Email Engagement, Data Analysis, and Marketing Automation. Email Deliverability is a crucial area, with a 30% share in the UK job market, highlighting the need for experts who can ensure that marketing emails reach the intended recipients' inboxes. Email Engagement specialists, holding a 40% share, work on optimizing email content, increasing click-through rates, and generating leads to maximize marketing efforts and conversions. Data Analysis professionals, with a 20% stake, analyze email marketing metrics and use data-driven strategies to improve email marketing campaigns' performance. Marketing Automation, with a 10% share, deals with the implementation and management of marketing automation software to monitor and optimize email marketing efforts. In summary, the **Professional Certificate in Email Deliverability and Engagement** is a powerful credential that equips professionals with in-demand skills to thrive in the UK's ever-evolving digital marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN EMAIL DELIVERABILITY AND ENGAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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