Professional Certificate in Email Deliverability and Engagement
-- ViewingNowThe Professional Certificate in Email Deliverability and Engagement is a crucial course for mastering the technical and strategic aspects of email marketing. With email being a $6+ billion industry and email marketing campaigns being a significant part of it, this course's industry demand is at an all-time high.
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GBP £ 140
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โข Email Deliverability Fundamentals: Understanding email delivery, bounce rates, and spam filters
โข Email Authentication: Implementing SPF, DKIM, and DMARC for email authentication
โข List Hygiene: Best practices for managing email lists, removing inactive subscribers, and preventing spam traps
โข Email Content Optimization: Crafting engaging subject lines, preheaders, and email copy to boost open and click-through rates
โข Segmentation and Personalization: Strategies for segmenting audiences, personalizing content, and increasing engagement
โข A/B Testing: Conducting A/B tests to optimize subject lines, send times, and email designs for better engagement
โข Analytics and Reporting: Monitoring key email deliverability and engagement metrics, and analyzing performance trends
โข Privacy Compliance: Adhering to GDPR, CAN-SPAM, and other email regulations for legal compliance
โข Email Deliverability Troubleshooting: Identifying and resolving common email deliverability issues, such as blacklisting and throttling
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