Professional Certificate in Google Ads & Results

Name: Professional Certificate in Google Ads & Results
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The Professional Certificate in Google Ads & Results is a comprehensive course that empowers learners with the skills needed to thrive in digital marketing. This program covers all aspects of Google Ads, including search, display, video, and shopping advertising.

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AboutThisCourse

It is critical for anyone seeking to advance their career in digital marketing, as Google Ads is a dominant force in the industry. By the end of the course, learners will be able to create and manage effective Google Ads campaigns, analyze campaign performance, and optimize campaigns for maximum ROI. They will also gain hands-on experience with Google's advertising platform, making them more attractive to potential employers. In today's digital age, demand for skilled digital marketers is at an all-time high. By completing this course, learners will be well-positioned to meet this demand and take advantage of the many opportunities available in this exciting and rapidly growing field.

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CourseDetails

• Unit 1: Introduction to Google Ads
• Unit 2: Keyword Research and Selection
• Unit 3: Creating and Optimizing Google Ads Campaigns
• Unit 4: Ad Copywriting and Design
• Unit 5: Bid Strategies and Budget Management
• Unit 6: Tracking and Measuring Results with Google Analytics
• Unit 7: Advanced Targeting Options
• Unit 8: Remarketing and Audience Strategies
• Unit 9: Automated Rules and Scripts for Google Ads
• Unit 10: Troubleshooting and Optimizing Google Ads Performance

CareerPath

The **Professional Certificate in Google Ads & Results** is designed to equip learners with the skills and knowledge necessary to excel in various roles in the UK job market. With a focus on Google Ads expertise, this program provides a comprehensive understanding of key disciplines, such as PPC (Pay-Per-Click) Specialist, Google Ads Expert, Digital Marketing Analyst, and SEO (Search Engine Optimization) Specialist. This 3D pie chart illustrates the distribution of roles in the industry, providing valuable insights into the demand for each position. Roles like PPC Specialist and Google Ads Expert are highly sought after, making up 45% and 30% of the market, respectively. Additionally, Digital Marketing Analyst and SEO Specialist roles account for 15% and 10% of the market, respectively. Understanding these trends enables professionals to make informed decisions about their career paths, ensuring they align with current industry demands and capitalize on growing opportunities. This **Google Ads & Results** program not only provides a solid foundation in Google Ads but also helps learners gain a competitive edge in the ever-evolving digital marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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PROFESSIONAL CERTIFICATE IN GOOGLE ADS & RESULTS

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London School of International Business (LSIB)

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05 May 2025

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