Professional Certificate in Google Ads & Results

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The Professional Certificate in Google Ads & Results is a comprehensive course that empowers learners with the skills needed to thrive in digital marketing. This program covers all aspects of Google Ads, including search, display, video, and shopping advertising.

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About this course

It is critical for anyone seeking to advance their career in digital marketing, as Google Ads is a dominant force in the industry. By the end of the course, learners will be able to create and manage effective Google Ads campaigns, analyze campaign performance, and optimize campaigns for maximum ROI. They will also gain hands-on experience with Google's advertising platform, making them more attractive to potential employers. In today's digital age, demand for skilled digital marketers is at an all-time high. By completing this course, learners will be well-positioned to meet this demand and take advantage of the many opportunities available in this exciting and rapidly growing field.

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Course Details

Unit 1: Introduction to Google Ads
Unit 2: Keyword Research and Selection
Unit 3: Creating and Optimizing Google Ads Campaigns
Unit 4: Ad Copywriting and Design
Unit 5: Bid Strategies and Budget Management
Unit 6: Tracking and Measuring Results with Google Analytics
Unit 7: Advanced Targeting Options
Unit 8: Remarketing and Audience Strategies
Unit 9: Automated Rules and Scripts for Google Ads
Unit 10: Troubleshooting and Optimizing Google Ads Performance

Career Path

The **Professional Certificate in Google Ads & Results** is designed to equip learners with the skills and knowledge necessary to excel in various roles in the UK job market. With a focus on Google Ads expertise, this program provides a comprehensive understanding of key disciplines, such as PPC (Pay-Per-Click) Specialist, Google Ads Expert, Digital Marketing Analyst, and SEO (Search Engine Optimization) Specialist. This 3D pie chart illustrates the distribution of roles in the industry, providing valuable insights into the demand for each position. Roles like PPC Specialist and Google Ads Expert are highly sought after, making up 45% and 30% of the market, respectively. Additionally, Digital Marketing Analyst and SEO Specialist roles account for 15% and 10% of the market, respectively. Understanding these trends enables professionals to make informed decisions about their career paths, ensuring they align with current industry demands and capitalize on growing opportunities. This **Google Ads & Results** program not only provides a solid foundation in Google Ads but also helps learners gain a competitive edge in the ever-evolving digital marketing landscape.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
PROFESSIONAL CERTIFICATE IN GOOGLE ADS & RESULTS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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