Professional Certificate in Ad Campaign Customer Lifetime Value

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The Professional Certificate in Ad Campaign Customer Lifetime Value is a comprehensive course that focuses on the essential skill of measuring and optimizing the value of customers throughout their engagement with a business. With the increasing demand for data-driven marketing strategies, this course is more relevant than ever.

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AboutThisCourse

It provides learners with the skills to design and implement effective ad campaigns that maximize customer lifetime value, leading to increased revenue and profitability. The course covers topics such as customer segmentation, cohort analysis, and attribution modeling. It also provides hands-on experience with popular marketing analytics tools like Google Analytics and Tableau. By completing this course, learners will be equipped with the skills and knowledge necessary to advance their careers in marketing, advertising, and data analysis. They will be able to demonstrate their expertise in ad campaign optimization and customer lifetime value, making them valuable assets to any organization.

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CourseDetails

• Understanding Customer Lifetime Value (CLTV) – an introduction to the concept of CLTV, its importance in ad campaign optimization, and how to calculate it. • Segmentation Strategies for CLTV – learn how to segment customers based on their CLTV, and the benefits of doing so. • Data Analysis for CLTV – explore data analysis techniques and tools for measuring and predicting CLTV. • Customer Retention and Loyalty – understand how to increase customer retention and loyalty to boost CLTV. • Personalization and Targeting – discover how to use personalization and targeting to improve ad campaigns and CLTV. • Maximizing CLTV through Attribution Modeling – learn how attribution modeling can help optimize ad spend and maximize CLTV. • Advanced CLTV Metrics – dive into advanced metrics for measuring CLTV, such as Customer Equity and Margin. • LTV:CAC Ratio – understand the importance of the LTV:CAC ratio and how to use it to evaluate the success of ad campaigns. • Machine Learning and Predictive Analytics for CLTV – explore the use of machine learning and predictive analytics to forecast CLTV and optimize ad campaigns.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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PROFESSIONAL CERTIFICATE IN AD CAMPAIGN CUSTOMER LIFETIME VALUE
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London School of International Business (LSIB)
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05 May 2025
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