Professional Certificate in Ad Campaign Customer Lifetime Value

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The Professional Certificate in Ad Campaign Customer Lifetime Value is a comprehensive course that focuses on the essential skill of measuring and optimizing the value of customers throughout their engagement with a business. With the increasing demand for data-driven marketing strategies, this course is more relevant than ever.

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About this course

It provides learners with the skills to design and implement effective ad campaigns that maximize customer lifetime value, leading to increased revenue and profitability. The course covers topics such as customer segmentation, cohort analysis, and attribution modeling. It also provides hands-on experience with popular marketing analytics tools like Google Analytics and Tableau. By completing this course, learners will be equipped with the skills and knowledge necessary to advance their careers in marketing, advertising, and data analysis. They will be able to demonstrate their expertise in ad campaign optimization and customer lifetime value, making them valuable assets to any organization.

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Course Details

• Understanding Customer Lifetime Value (CLTV) – an introduction to the concept of CLTV, its importance in ad campaign optimization, and how to calculate it. • Segmentation Strategies for CLTV – learn how to segment customers based on their CLTV, and the benefits of doing so. • Data Analysis for CLTV – explore data analysis techniques and tools for measuring and predicting CLTV. • Customer Retention and Loyalty – understand how to increase customer retention and loyalty to boost CLTV. • Personalization and Targeting – discover how to use personalization and targeting to improve ad campaigns and CLTV. • Maximizing CLTV through Attribution Modeling – learn how attribution modeling can help optimize ad spend and maximize CLTV. • Advanced CLTV Metrics – dive into advanced metrics for measuring CLTV, such as Customer Equity and Margin. • LTV:CAC Ratio – understand the importance of the LTV:CAC ratio and how to use it to evaluate the success of ad campaigns. • Machine Learning and Predictive Analytics for CLTV – explore the use of machine learning and predictive analytics to forecast CLTV and optimize ad campaigns.

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
PROFESSIONAL CERTIFICATE IN AD CAMPAIGN CUSTOMER LIFETIME VALUE
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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