Executive Development Programme in Facebook Ads: Performance Marketing

Name: Executive Development Programme in Facebook Ads: Performance Marketing
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The Executive Development Programme in Facebook Ads: Performance Marketing certificate course is a comprehensive program designed to equip learners with the essential skills needed to excel in digital marketing, with a focus on Facebook Ads performance marketing. This course is crucial in today's digital age, where businesses are increasingly relying on social media platforms for marketing and customer engagement.

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AboutThisCourse

The course covers everything from Facebook Ads strategy, campaign planning, and optimization to audience targeting, measurement, and analytics. It is designed to meet the growing industry demand for digital marketing professionals with expertise in Facebook Ads performance marketing. By the end of the course, learners will have gained hands-on experience in managing Facebook Ads campaigns, optimizing ad spend, and measuring campaign performance. This course is an excellent opportunity for professionals looking to advance their careers in digital marketing, e-commerce, or social media management.

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CourseDetails

• Facebook Ads Manager: Understanding the interface, creating and managing ads, targeting options, and setting up ad campaigns.
• Custom Audiences & Lookalike Audiences: Building custom audiences from customer lists, website traffic, and engagement on Facebook. Creating lookalike audiences to expand reach.
• Facebook Pixel & Conversion Tracking: Installing the Facebook pixel, tracking conversions, and optimizing ads for specific conversion events.
• Creative Best Practices: Designing eye-catching images, crafting compelling ad copy, and implementing effective call-to-actions.
• Budgeting & Bid Strategies: Setting up ad budgets, managing bids, and choosing the right bidding strategies for your goals.
• Performance Optimization: Analyzing ad performance, A/B testing creative elements, and adjusting targeting and bidding options.
• Reporting & Analytics: Interpreting Facebook Ads Manager reports, tracking key performance indicators, and making data-driven decisions.
• Facebook Ad Policies & Compliance: Understanding Facebook's ad policies, avoiding policy violations, and ensuring ad compliance.
• Emerging Trends in Facebook Advertising: Exploring new features, ad formats, and best practices to stay ahead of the competition.

CareerPath

The Executive Development Programme in Facebook Ads and performance marketing features a variety of roles, each with its unique job market trends, salary ranges, and skill demands. This 3D pie chart offers a visual representation of the most sought-after roles in the UK market: 1. **Digital Marketing Manager**: With a 35% share, these professionals oversee all marketing operations, integrating Facebook Ads and performance marketing strategies to drive business growth. 2. **Performance Marketing Specialist**: Holding 25%, these experts specialize in data-driven campaigns, attribution modeling, and ROI optimization for Facebook Ads. 3. **Paid Social Media Specialist**: Representing 20%, these professionals focus on maximizing brand visibility and conversions through Facebook and Instagram advertising. 4. **SEO Specialist**: With a 10% share, these experts optimize websites for search engines and ensure high visibility, complementing Facebook Ads performance. 5. **Content Marketing Specialist**: Also with a 10% share, these professionals create and manage valuable content to engage audiences and boost Facebook Ads performance. This interactive chart allows you to explore each role's significance in the ever-evolving landscape of performance marketing, particularly in the context of Facebook Ads. Stay informed about industry trends and seize opportunities for career development with the Executive Development Programme in Facebook Ads and performance marketing.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN FACEBOOK ADS: PERFORMANCE MARKETING

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London School of International Business (LSIB)

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05 May 2025

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