Executive Development Programme in Facebook Ads: Performance Marketing
-- ViewingNowThe Executive Development Programme in Facebook Ads: Performance Marketing certificate course is a comprehensive program designed to equip learners with the essential skills needed to excel in digital marketing, with a focus on Facebook Ads performance marketing. This course is crucial in today's digital age, where businesses are increasingly relying on social media platforms for marketing and customer engagement.
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โข Facebook Ads Manager: Understanding the interface, creating and managing ads, targeting options, and setting up ad campaigns.
โข Custom Audiences & Lookalike Audiences: Building custom audiences from customer lists, website traffic, and engagement on Facebook. Creating lookalike audiences to expand reach.
โข Facebook Pixel & Conversion Tracking: Installing the Facebook pixel, tracking conversions, and optimizing ads for specific conversion events.
โข Creative Best Practices: Designing eye-catching images, crafting compelling ad copy, and implementing effective call-to-actions.
โข Budgeting & Bid Strategies: Setting up ad budgets, managing bids, and choosing the right bidding strategies for your goals.
โข Performance Optimization: Analyzing ad performance, A/B testing creative elements, and adjusting targeting and bidding options.
โข Reporting & Analytics: Interpreting Facebook Ads Manager reports, tracking key performance indicators, and making data-driven decisions.
โข Facebook Ad Policies & Compliance: Understanding Facebook's ad policies, avoiding policy violations, and ensuring ad compliance.
โข Emerging Trends in Facebook Advertising: Exploring new features, ad formats, and best practices to stay ahead of the competition.
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