Global Certificate in Ad Tech and AI

Name: Global Certificate in Ad Tech and AI
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The Global Certificate in Ad Tech and AI is a comprehensive course designed to meet the growing industry demand for professionals with expertise in advertising technology and artificial intelligence. This certificate course emphasizes the importance of these technologies in transforming the advertising landscape and equips learners with essential skills for career advancement.

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AboutThisCourse

By enrolling in this course, learners gain a deep understanding of various Ad Tech components, such as real-time bidding, demand-side platforms, and data management platforms. They also explore AI applications in digital advertising, including targeting, personalization, and programmatic media buying. Through hands-on experience, learners master the latest tools and techniques used in the industry, preparing them for success in Ad Tech and AI roles. In an era where data-driven advertising is becoming increasingly important, this certificate course is a valuable asset for professionals looking to stay ahead of the curve. By completing this course, learners demonstrate their commitment to staying up-to-date with the latest trends and best practices in Ad Tech and AI, positioning themselves for long-term career growth and success.

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CourseDetails

• Fundamentals of Ad Tech: Understanding the digital advertising landscape, ad exchanges, and real-time bidding
• Programmatic Advertising: Automated ad buying and selling, programmatic guaranteed, private marketplaces
• Data Management Platforms (DMPs): Data collection, segmentation, and activation for targeted advertising
• Demand Side Platforms (DSPs): Buying ads across multiple ad exchanges using algorithms
• Supply Side Platforms (SSPs): Monetizing inventory for publishers through automated auctions
• Ad Verification and Fraud Prevention: Brand safety, viewability, and ad fraud detection techniques
• AI in Ad Tech: Machine learning applications in ad targeting, attribution, and optimization
• AI for Content Personalization: Natural language processing, recommendation engines, and user experience
• Privacy and Ethics in Ad Tech and AI: GDPR, CCPA, data privacy, and ethical considerations

CareerPath

The following Google Charts 3D Pie chart represents the current job market trends for professionals with a Global Certificate in Ad Tech and AI in the UK. The data reflects the growing demand for AI-related roles and their respective salary ranges. The chart below provides insights on the percentage of job opportunities for each role. AI Engineers are in high demand, accounting for 25% of the job market, followed by Data Scientists at 20%. Digital Marketers, Ad Tech Analysts, and AI Specialists each make up 15%, 10%, and 10% of the job market, respectively. Ad Operations and Martech Managers each account for the remaining 10% of the job opportunities. This 3D Pie chart is designed to be responsive, adapting to different screen sizes for seamless viewing. It has a transparent background with no added background color, allowing for easy integration into various web layouts. Focusing on delivering the content in a conversational and straightforward manner, the chart showcases the current opportunities and salary ranges for professionals with a Global Certificate in Ad Tech and AI in the UK.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN AD TECH AND AI

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London School of International Business (LSIB)

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05 May 2025

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