Global Certificate in Ad Tech and AI
-- viewing nowThe Global Certificate in Ad Tech and AI is a comprehensive course designed to meet the growing industry demand for professionals with expertise in advertising technology and artificial intelligence. This certificate course emphasizes the importance of these technologies in transforming the advertising landscape and equips learners with essential skills for career advancement.
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Course Details
• Fundamentals of Ad Tech: Understanding the digital advertising landscape, ad exchanges, and real-time bidding
• Programmatic Advertising: Automated ad buying and selling, programmatic guaranteed, private marketplaces
• Data Management Platforms (DMPs): Data collection, segmentation, and activation for targeted advertising
• Demand Side Platforms (DSPs): Buying ads across multiple ad exchanges using algorithms
• Supply Side Platforms (SSPs): Monetizing inventory for publishers through automated auctions
• Ad Verification and Fraud Prevention: Brand safety, viewability, and ad fraud detection techniques
• AI in Ad Tech: Machine learning applications in ad targeting, attribution, and optimization
• AI for Content Personalization: Natural language processing, recommendation engines, and user experience
• Privacy and Ethics in Ad Tech and AI: GDPR, CCPA, data privacy, and ethical considerations
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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