Global Certificate in Social Listening & Performance Analysis

Name: Global Certificate in Social Listening & Performance Analysis
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The Global Certificate in Social Listening & Performance Analysis is a comprehensive course designed to equip learners with essential skills for career advancement in the ever-evolving digital landscape. This course highlights the importance of social listening in understanding consumer behavior, market trends, and competitive insights.

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AboutThisCourse

With the rapid growth of social media platforms, businesses increasingly rely on social listening and performance analysis to make informed decisions, enhance brand reputation, and drive customer engagement. This course covers key concepts, tools, and strategies, providing learners with a competitive edge in the job market. By completing this certificate program, learners will develop a deep understanding of social media analytics, gain hands-on experience with popular social listening tools, and learn how to interpret and present data-driven insights to stakeholders. In high demand across various industries, these skills are invaluable for marketing, communications, and market research professionals seeking to grow their careers.

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CourseDetails

• Introduction to Social Listening & Performance Analysis
• Understanding Social Media Metrics & KPIs
• Social Media Monitoring Tools & Techniques
• Analyzing Social Media Data for Insights
• Brand Reputation Management & Crisis Control
• Competitive Analysis through Social Listening
• Influencer Marketing & Identifying Key Opinion Leaders
• Social Media ROI & Business Impact
• Case Studies: Successful Social Listening Strategies

CareerPath

The Global Certificate in Social Listening & Performance Analysis equips professionals with the skills to analyze, interpret, and apply data-driven insights from social media and digital platforms to enhance marketing strategies. This chart highlights the three primary roles in this field and their respective popularity in the UK job market: 1. **Social Listening Analyst**: Professionals in this role focus on monitoring and analyzing conversations about brands, products, and competitors on social media to identify trends, opportunities, and potential crises. 40% of the analyzed roles in the UK fall under this category. 2. **Performance Analytics Specialist**: Specialists in this field employ data analytics tools and techniques to assess the performance of marketing campaigns, measure return on investment, and optimize budget allocation. 35% of the analyzed roles in the UK belong to this category. 3. **Digital Marketing Data Analyst**: These professionals collect, process, and interpret digital marketing data to support data-driven decision-making in campaign planning, execution, and optimization. 25% of the analyzed roles in the UK correspond to this category. The 3D pie chart above illustrates the distribution of these roles, emphasizing the demand for each position in the UK job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN SOCIAL LISTENING & PERFORMANCE ANALYSIS

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London School of International Business (LSIB)

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05 May 2025

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