Global Certificate in Social Listening & Performance Analysis

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The Global Certificate in Social Listening & Performance Analysis is a comprehensive course designed to equip learners with essential skills for career advancement in the ever-evolving digital landscape. This course highlights the importance of social listening in understanding consumer behavior, market trends, and competitive insights.

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About this course

With the rapid growth of social media platforms, businesses increasingly rely on social listening and performance analysis to make informed decisions, enhance brand reputation, and drive customer engagement. This course covers key concepts, tools, and strategies, providing learners with a competitive edge in the job market. By completing this certificate program, learners will develop a deep understanding of social media analytics, gain hands-on experience with popular social listening tools, and learn how to interpret and present data-driven insights to stakeholders. In high demand across various industries, these skills are invaluable for marketing, communications, and market research professionals seeking to grow their careers.

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Course Details

• Introduction to Social Listening & Performance Analysis
• Understanding Social Media Metrics & KPIs
• Social Media Monitoring Tools & Techniques
• Analyzing Social Media Data for Insights
• Brand Reputation Management & Crisis Control
• Competitive Analysis through Social Listening
• Influencer Marketing & Identifying Key Opinion Leaders
• Social Media ROI & Business Impact
• Case Studies: Successful Social Listening Strategies

Career Path

The Global Certificate in Social Listening & Performance Analysis equips professionals with the skills to analyze, interpret, and apply data-driven insights from social media and digital platforms to enhance marketing strategies. This chart highlights the three primary roles in this field and their respective popularity in the UK job market: 1. **Social Listening Analyst**: Professionals in this role focus on monitoring and analyzing conversations about brands, products, and competitors on social media to identify trends, opportunities, and potential crises. 40% of the analyzed roles in the UK fall under this category. 2. **Performance Analytics Specialist**: Specialists in this field employ data analytics tools and techniques to assess the performance of marketing campaigns, measure return on investment, and optimize budget allocation. 35% of the analyzed roles in the UK belong to this category. 3. **Digital Marketing Data Analyst**: These professionals collect, process, and interpret digital marketing data to support data-driven decision-making in campaign planning, execution, and optimization. 25% of the analyzed roles in the UK correspond to this category. The 3D pie chart above illustrates the distribution of these roles, emphasizing the demand for each position in the UK job market.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
GLOBAL CERTIFICATE IN SOCIAL LISTENING & PERFORMANCE ANALYSIS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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