Executive Development Programme in Twitter Ads and ROI

Name: Executive Development Programme in Twitter Ads and ROI
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The Executive Development Programme in Twitter Ads and ROI certificate course is a comprehensive training program designed to empower professionals with the skills needed to excel in the rapidly evolving world of digital marketing. This course focuses on Twitter Ads, a powerful platform for reaching a diverse audience and driving business growth.

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AboutThisCourse

With the ever-increasing importance of social media in marketing strategies, this course addresses a high-demand industry need. Learners will gain hands-on experience in creating and optimizing Twitter Ads campaigns, measuring ROI, and leveraging data-driven insights for strategic decision-making. By enrolling in this course, professionals can enhance their digital marketing skillset, improve their employability, and advance their careers in various industries. The course content is developed and delivered by industry experts, ensuring that learners receive practical, up-to-date knowledge and skills highly sought after by employers.

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CourseDetails

• Twitter Ads Basics: Understanding Twitter Ads platform, campaign objectives, and ad formats.
• Setting Up Twitter Ads: Creating and configuring a Twitter Ads account, setting up billing information, and creating a new campaign.
• Targeting Options: Exploring targeting options on Twitter Ads, including location, gender, language, device, platform, and interest-based targeting.
• Creating Compelling Ad Content: Writing effective ad copy, selecting images, and optimizing ad content for better engagement and conversion.
• Budgeting and Bidding Strategies: Setting up a budget, choosing the right bidding strategy, and optimizing ad spend for maximum ROI.
• Tracking and Measuring Performance: Setting up conversion tracking, analyzing performance metrics, and measuring ROI on Twitter Ads.
• Optimizing Campaigns for Better Performance: A/B testing, analyzing engagement data, and optimizing campaigns for better performance and ROI.
• Advanced Twitter Ads Features: Exploring advanced features such as tailored audiences, follower look-alikes, and Twitter Amplify.
• Integrating Twitter Ads with Marketing Funnel: Understanding the customer journey and integrating Twitter Ads with other marketing channels to drive conversions and revenue.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN TWITTER ADS AND ROI

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London School of International Business (LSIB)

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05 May 2025

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