Executive Development Programme in Twitter Ads and ROI
-- ViewingNowThe Executive Development Programme in Twitter Ads and ROI certificate course is a comprehensive training program designed to empower professionals with the skills needed to excel in the rapidly evolving world of digital marketing. This course focuses on Twitter Ads, a powerful platform for reaching a diverse audience and driving business growth.
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⢠Twitter Ads Basics: Understanding Twitter Ads platform, campaign objectives, and ad formats.
⢠Setting Up Twitter Ads: Creating and configuring a Twitter Ads account, setting up billing information, and creating a new campaign.
⢠Targeting Options: Exploring targeting options on Twitter Ads, including location, gender, language, device, platform, and interest-based targeting.
⢠Creating Compelling Ad Content: Writing effective ad copy, selecting images, and optimizing ad content for better engagement and conversion.
⢠Budgeting and Bidding Strategies: Setting up a budget, choosing the right bidding strategy, and optimizing ad spend for maximum ROI.
⢠Tracking and Measuring Performance: Setting up conversion tracking, analyzing performance metrics, and measuring ROI on Twitter Ads.
⢠Optimizing Campaigns for Better Performance: A/B testing, analyzing engagement data, and optimizing campaigns for better performance and ROI.
⢠Advanced Twitter Ads Features: Exploring advanced features such as tailored audiences, follower look-alikes, and Twitter Amplify.
⢠Integrating Twitter Ads with Marketing Funnel: Understanding the customer journey and integrating Twitter Ads with other marketing channels to drive conversions and revenue.
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