Professional Certificate in Google Ads: Reach & ROI

Name: Professional Certificate in Google Ads: Reach & ROI
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The Professional Certificate in Google Ads: Reach & ROI is a comprehensive course that empowers learners with the skills necessary to excel in digital marketing. This program focuses on Google Ads, a critical tool in reaching potential customers and maximizing return on investment (ROI).

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AboutThisCourse

With Google Ads driving over 95% of Google's revenue, the demand for skilled professionals is at an all-time high. The course covers search, display, and video advertising, enabling learners to create effective ad campaigns and analyze performance data. By gaining expertise in Google Ads, learners can significantly enhance their career prospects and contribute to business growth.

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CourseDetails

• Unit 1: Introduction to Google Ads: Understanding the Basics

• Unit 2: Keyword Research and Selection for Google Ads

• Unit 3: Creating and Optimizing Google Search Ads

• Unit 4: Display Advertising: Designing Effective Display Campaigns

• Unit 5: Video Advertising: Leveraging YouTube for Brand Awareness

• Unit 6: Shopping Ads: Driving E-commerce Sales with Google

• Unit 7: Remarketing: Targeting Previous Website Visitors

• Unit 8: Measuring Success: Google Ads Metrics and Analytics

• Unit 9: Budgeting and Bid Strategies for Google Ads

• Unit 10: Advanced Google Ads Features: Automation, A/B Testing, and More

CareerPath

The **Professional Certificate in Google Ads: Reach & ROI** is a highly sought-after credential in the UK, leading to an array of exciting career opportunities. Here's an insightful look at the current job market trends, showcasing popular roles and their respective popularity, represented in a stunning 3D pie chart. As digital advertising evolves, so does the demand for skilled professionals. This 3D chart illustrates the distribution of roles in the Google Ads ecosystem, including: 1. **Digital Marketing Specialist**: A growing role encompassing various aspects of online marketing, often requiring Google Ads expertise. 2. **PPC Specialist**: Focused on Pay-Per-Click campaigns, a critical component of Google Ads strategies. 3. **Google Ads Expert**: A versatile professional skilled in managing and optimizing diverse Google Ads campaigns. 4. **Search Engine Marketer**: An expert in organic and paid search tactics, often utilizing Google Ads for successful SEO strategies. 5. **Google Ads Consultant**: A seasoned professional providing expert advice and guidance to businesses seeking to maximize their Google Ads investments. These roles demonstrate the ever-expanding need for professionals with Google Ads skills, making this certification a valuable asset for those pursuing a career in digital marketing.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN GOOGLE ADS: REACH & ROI

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London School of International Business (LSIB)

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05 May 2025

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