Professional Certificate in Google Ads: Reach & ROI
-- viewing nowThe Professional Certificate in Google Ads: Reach & ROI is a comprehensive course that empowers learners with the skills necessary to excel in digital marketing. This program focuses on Google Ads, a critical tool in reaching potential customers and maximizing return on investment (ROI).
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Course Details
• Unit 1: Introduction to Google Ads: Understanding the Basics
• Unit 2: Keyword Research and Selection for Google Ads
• Unit 3: Creating and Optimizing Google Search Ads
• Unit 4: Display Advertising: Designing Effective Display Campaigns
• Unit 5: Video Advertising: Leveraging YouTube for Brand Awareness
• Unit 6: Shopping Ads: Driving E-commerce Sales with Google
• Unit 7: Remarketing: Targeting Previous Website Visitors
• Unit 8: Measuring Success: Google Ads Metrics and Analytics
• Unit 9: Budgeting and Bid Strategies for Google Ads
• Unit 10: Advanced Google Ads Features: Automation, A/B Testing, and More
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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