Executive Development Programme in Results-Focused Marketing

Name: Executive Development Programme in Results-Focused Marketing
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The Executive Development Programme in Results-Focused Marketing is a certificate course designed to empower marketing professionals with essential skills for career advancement. In today's fast-paced and competitive business environment, the ability to deliver measurable results is crucial for success.

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AboutThisCourse

This course focuses on evidence-based marketing strategies that enable learners to drive business growth and achieve marketing objectives. It covers essential topics such as market research, segmentation, targeting, positioning, branding, and digital marketing. With a strong emphasis on practical application, learners will have the opportunity to apply their knowledge to real-world marketing scenarios. The programme is highly relevant to the current industry demand for marketing professionals who can demonstrate a results-driven approach. By completing this course, learners will be equipped with the skills and knowledge required to lead successful marketing teams, drive business growth, and advance their careers in marketing.

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CourseDetails

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Unit 1: Introduction to Results-Focused Marketing
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Unit 2: Understanding the Marketing Funnel
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Unit 3: Customer Segmentation and Targeting
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Unit 4: Crafting a Compelling Value Proposition
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Unit 5: Multi-Channel Marketing Strategies
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Unit 6: Marketing Analytics and Metrics
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Unit 7: Data-Driven Decision Making in Marketing
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Unit 8: Creating and Managing a Marketing Budget
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Unit 9: Building and Leading High-Performing Marketing Teams
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Unit 10: Continuous Improvement in Results-Focused Marketing

CareerPath

The **Executive Development Programme in Results-Focused Marketing** is designed to prepare professionals for some of the most in-demand roles in the UK marketing landscape. Here are the roles and their respective representation in the job market: - **Marketing Manager (25%)**: Overseeing marketing campaigns, setting marketing goals and objectives, and coordinating with various departments to ensure effective marketing strategies are in place. - **Digital Marketing Specialist (20%)**: Implementing and managing digital marketing campaigns, utilizing various online channels such as social media, email, and company websites. - **Content Marketing Manager (18%)**: Developing and executing content marketing strategies, focusing on creating, publishing, and managing engaging content to attract and retain a target audience. - **SEO Specialist (15%)**: Optimizing websites for search engines, conducting keyword research, and creating and implementing link-building strategies. - **Social Media Manager (12%)**: Overseeing a company's social media profiles and managing content plans to increase brand awareness, generate leads, and engage with the target audience. - **Marketing Analyst (10%)**: Conducting market research, gathering data, analyzing trends, and providing insights to help marketing strategies be more effective. These roles and skills are essential in today's data-driven marketing world. The **Executive Development Programme in Results-Focused Marketing** covers these topics and more to help professionals thrive in their careers.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN RESULTS-FOCUSED MARKETING

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London School of International Business (LSIB)

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05 May 2025

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