Executive Development Programme in Results-Focused Marketing

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The Executive Development Programme in Results-Focused Marketing is a certificate course designed to empower marketing professionals with essential skills for career advancement. In today's fast-paced and competitive business environment, the ability to deliver measurable results is crucial for success.

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ร€ propos de ce cours

This course focuses on evidence-based marketing strategies that enable learners to drive business growth and achieve marketing objectives. It covers essential topics such as market research, segmentation, targeting, positioning, branding, and digital marketing. With a strong emphasis on practical application, learners will have the opportunity to apply their knowledge to real-world marketing scenarios. The programme is highly relevant to the current industry demand for marketing professionals who can demonstrate a results-driven approach. By completing this course, learners will be equipped with the skills and knowledge required to lead successful marketing teams, drive business growth, and advance their careers in marketing.

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Dรฉtails du cours

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Unit 1: Introduction to Results-Focused Marketing
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Unit 2: Understanding the Marketing Funnel
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Unit 3: Customer Segmentation and Targeting
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Unit 4: Crafting a Compelling Value Proposition
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Unit 5: Multi-Channel Marketing Strategies
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Unit 6: Marketing Analytics and Metrics
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Unit 7: Data-Driven Decision Making in Marketing
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Unit 8: Creating and Managing a Marketing Budget
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Unit 9: Building and Leading High-Performing Marketing Teams
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Unit 10: Continuous Improvement in Results-Focused Marketing

Parcours professionnel

The **Executive Development Programme in Results-Focused Marketing** is designed to prepare professionals for some of the most in-demand roles in the UK marketing landscape. Here are the roles and their respective representation in the job market: - **Marketing Manager (25%)**: Overseeing marketing campaigns, setting marketing goals and objectives, and coordinating with various departments to ensure effective marketing strategies are in place. - **Digital Marketing Specialist (20%)**: Implementing and managing digital marketing campaigns, utilizing various online channels such as social media, email, and company websites. - **Content Marketing Manager (18%)**: Developing and executing content marketing strategies, focusing on creating, publishing, and managing engaging content to attract and retain a target audience. - **SEO Specialist (15%)**: Optimizing websites for search engines, conducting keyword research, and creating and implementing link-building strategies. - **Social Media Manager (12%)**: Overseeing a company's social media profiles and managing content plans to increase brand awareness, generate leads, and engage with the target audience. - **Marketing Analyst (10%)**: Conducting market research, gathering data, analyzing trends, and providing insights to help marketing strategies be more effective. These roles and skills are essential in today's data-driven marketing world. The **Executive Development Programme in Results-Focused Marketing** covers these topics and more to help professionals thrive in their careers.

Exigences d'admission

  • Comprรฉhension de base de la matiรจre
  • Maรฎtrise de la langue anglaise
  • Accรจs ร  l'ordinateur et ร  Internet
  • Compรฉtences informatiques de base
  • Dรฉvouement pour terminer le cours

Aucune qualification formelle prรฉalable requise. Cours conรงu pour l'accessibilitรฉ.

Statut du cours

Ce cours fournit des connaissances et des compรฉtences pratiques pour le dรฉveloppement professionnel. Il est :

  • Non accrรฉditรฉ par un organisme reconnu
  • Non rรฉglementรฉ par une institution autorisรฉe
  • Complรฉmentaire aux qualifications formelles

Vous recevrez un certificat de rรฉussite en terminant avec succรจs le cours.

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EXECUTIVE DEVELOPMENT PROGRAMME IN RESULTS-FOCUSED MARKETING
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London School of International Business (LSIB)
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05 May 2025
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