Global Certificate in Facebook Ads for Lead Generation

Name: Global Certificate in Facebook Ads for Lead Generation
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The Global Certificate in Facebook Ads for Lead Generation course is a must for digital marketers seeking expertise in Facebook advertising. With over 2.

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AboutThisCourse

7 billion monthly active users, Facebook offers unparalleled opportunities for lead generation. This course is vital for staying current with industry trends, as 80.4% of marketers use Facebook ads. Learners gain essential skills in creating and managing Facebook ad campaigns, targeting audiences, and measuring campaign performance. These skills are in high demand, with 57% of companies planning to increase their digital advertising budgets. By earning this certificate, learners demonstrate their commitment to professional development and their ability to leverage Facebook's powerful advertising platform for lead generation. This can lead to increased job opportunities, higher salaries, and career advancement in digital marketing.

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CourseDetails

• Facebook Ads Manager Basics: Creating a Facebook Ads Manager account, understanding the interface, setting up a payment method.
• Facebook Audience Insights: Understanding your target audience, researching demographics, interests, and behaviors.
• Creating Facebook Ads: Choosing the right ad objective, selecting ad format, creating ad copy and visuals.
• Facebook Lead Generation Campaigns: Setting up lead generation campaigns, creating lead forms, optimizing for conversions.
• Facebook Pixel Setup: Installing Facebook pixel, tracking conversions, understanding pixel events.
• Facebook Ads Targeting: Core audiences, custom audiences, lookalike audiences, retargeting.
• Facebook Ads Optimization: Bid strategies, budget optimization, ad delivery, performance monitoring.
• Facebook Ads Reporting: Understanding Facebook Ads Manager reports, creating custom reports, analyzing performance data.
• Facebook Ads Best Practices: Ad copywriting, visual design, landing page optimization, A/B testing.

Note: This list of units provides a comprehensive overview of Facebook Ads for lead generation. However, the actual course content and units may vary depending on the course provider or instructor.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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GLOBAL CERTIFICATE IN FACEBOOK ADS FOR LEAD GENERATION

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London School of International Business (LSIB)

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05 May 2025

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