Global Certificate in Facebook Ads for Lead Generation
-- viewing nowThe Global Certificate in Facebook Ads for Lead Generation course is a must for digital marketers seeking expertise in Facebook advertising. With over 2.
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Course Details
• Facebook Ads Manager Basics: Creating a Facebook Ads Manager account, understanding the interface, setting up a payment method.
• Facebook Audience Insights: Understanding your target audience, researching demographics, interests, and behaviors.
• Creating Facebook Ads: Choosing the right ad objective, selecting ad format, creating ad copy and visuals.
• Facebook Lead Generation Campaigns: Setting up lead generation campaigns, creating lead forms, optimizing for conversions.
• Facebook Pixel Setup: Installing Facebook pixel, tracking conversions, understanding pixel events.
• Facebook Ads Targeting: Core audiences, custom audiences, lookalike audiences, retargeting.
• Facebook Ads Optimization: Bid strategies, budget optimization, ad delivery, performance monitoring.
• Facebook Ads Reporting: Understanding Facebook Ads Manager reports, creating custom reports, analyzing performance data.
• Facebook Ads Best Practices: Ad copywriting, visual design, landing page optimization, A/B testing.
Note: This list of units provides a comprehensive overview of Facebook Ads for lead generation. However, the actual course content and units may vary depending on the course provider or instructor.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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