Advanced Certificate in Google Ads: Reach & Customer Journey

Name: Advanced Certificate in Google Ads: Reach & Customer Journey
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The Advanced Certificate in Google Ads: Reach & Customer Journey is a comprehensive course designed to empower learners with the skills necessary to excel in digital marketing. This course focuses on Google Ads, a critical platform in today's online advertising landscape.

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AboutThisCourse

By learning how to leverage Google's reach and targeting capabilities, learners can effectively engage customers at various stages of the buying journey. In an era where digital advertising dominates marketing strategies, this course is essential for career advancement. It provides learners with hands-on experience in creating and managing Google Ads campaigns, optimizing ad spend, and measuring campaign performance. Moreover, it covers advanced topics such as automated bidding strategies, audience targeting, and cross-device remarketing. Upon completion, learners will be equipped with the skills to drive measurable results for businesses, increasing their value in the job market and opening up new career opportunities in digital marketing.

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CourseDetails

• Advanced Google Ads Strategy
• Google Ads Account Structure and Organization
• Audience Targeting and Remarketing in Google Ads
• Advanced Keyword Research and Match Types
• Google Ads Ad Copywriting and Testing
• Advanced Google Ads Bid Strategies
• Google Ads Automation and Scripts
• Google Analytics and Google Ads Integration
• Advanced Reporting and Attribution in Google Ads
• Mobile and Video Advertising in Google Ads

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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ADVANCED CERTIFICATE IN GOOGLE ADS: REACH & CUSTOMER JOURNEY

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London School of International Business (LSIB)

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05 May 2025

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